The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting individual and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and teamwork to build brand loyalty and revenue. Sales Associates represent Coach’s style and service standards, build client relationships through personalized styling and product expertise, and drive sales through tailored recommendations, cross-selling, and upselling. They use mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases. They also develop personal sales plans, follow up with customers, and work toward individual and team performance indicators. The role includes completing store operations such as cash wrap, inventory processing, replenishment, visual merchandising, and transaction processing. Associates keep the sales floor and stockroom clean, organized, and stocked; follow retail, POS, and asset-protection procedures; and assist teammates in functional areas as needed. They contribute to a collaborative environment, participate in brand initiatives and training, welcome feedback, and maintain a calm, professional demeanor. The schedule must be flexible to meet business needs, including nights, weekends, peak busy season, and high-traffic retail days such as public holidays. The position requires regularly lifting at least 25 pounds, occasionally lifting up to 50 pounds, and climbing, bending, kneeling, and maneuvering around the sales floor and stockroom.
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Career Level
Entry Level
Education Level
No Education Listed