The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and teamwork to build brand loyalty and revenue. Sales Associates represent Coach and follow its Guide to Style and Service standards. They build client relationships through personalized styling, product expertise, and fashion advice; drive sales through tailored recommendations, cross-selling, and upselling; and use mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases. They also develop personal sales plans, work toward KPIs, find and follow up with customers, and adapt to changing business needs. The position includes operational duties such as processing transactions and online pickups, cash wrap, inventory processing and replenishment, visual merchandising, receiving shipments, and maintaining clean, organized sales-floor and stockroom areas. Associates follow retail, POS, and asset-protection procedures, support teammates, participate in training and brand initiatives, and contribute to a collaborative, inclusive team environment. The stated duties are a sample and are not exhaustive.
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Career Level
Entry Level
Education Level
No Education Listed