The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and team collaboration to build brand loyalty and revenue. Sales Associates represent Coach by following brand style and service standards, building client relationships through personalized styling and product expertise, and driving sales with tailored recommendations, cross-selling, and upselling. They use mobile POS, clienteling tools, and social selling platforms to engage customers, capture data, and encourage repeat purchases. They develop personal sales plans, source and follow up with customers, and work toward individual and team KPIs. The position also includes daily store operations such as processing transactions and online pickups, cash wrap, inventory processing, replenishment, visual merchandising, receiving shipments, and maintaining organized sales-floor and stockroom areas. Associates support teammates, participate in brand and inclusion initiatives and training, respond to feedback, and maintain a calm, professional demeanor. The job description notes that its duties are a sample and not an exhaustive list of performance requirements.
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Career Level
Entry Level
Education Level
No Education Listed