PT Sales Associate - Sonoma

SPARC•Sonoma, CA

6d•$18 - $22•Onsite

About The Position

The Sales Associate is responsible for providing outstanding customer service in a positive, friendly, sales-driven environment. The role helps customers select cannabis products suited to their needs, maintains product knowledge, supports sales goals, and contributes to an exceptional customer experience. The associate is expected to understand and embrace SPARC’s mission and the roles of its affiliated organizations in the industry and local and broader communities. This position reports to the Dispensary Manager and Service Leads and has no supervisory responsibilities. Availability for varied shifts, including nights, weekends, holidays, and special events, is required. Preference will be given, due to local ordinance, to applicants residing within Sonoma Valley. Bilingual English/Spanish candidates receive increased pay after passing the company’s language assessment.

Requirements

Must be at least 21 years old.
Must be able to pass a background check.
High school diploma or GED.
Availability to work varied shifts, including nights, weekends, holidays, and special events.
Consistently uphold high customer service and sales standards.
Communicate effectively and professionally with customers and team members.
Demonstrate understanding of cannabis products and their uses.
Show initiative in meeting customer needs and exceeding sales goals.
Have strong problem-solving and interpersonal skills.
Demonstrate proficiency with point-of-sale systems and cash handling.
Work effectively in a fast-paced, evolving environment while maintaining high standards.
Have strong organizational skills and adaptability.
Take personal accountability and ownership of responsibilities.
Approach work with patience, flexibility, and a commitment to customer satisfaction.
Use promotional campaigns and events to support sales and customer engagement.

Nice To Haves

One to three months of related experience and/or training preferred.
Retail, cash handling, Point of Sale (POS), and customer service experience strongly desired.
Cannabis industry experience is a plus but not required.
Bilingual English/Spanish candidates receive increased pay upon passing the company’s language assessment.
Preference will be given to applicants residing within Sonoma Valley, including Sonoma and nearby communities.

Responsibilities

Deliver customer service in line with established standards to support customer satisfaction and loyalty.
Build relationships with customers, vendors, and team members to foster a collaborative sales environment.
Respond to customer inquiries and resolve issues promptly, escalating to management when needed.
Recommend cannabis products based on customers’ preferences and needs, and explain product features, benefits, and effects.
Process sales transactions accurately using the Point of Sale system, including cash, ACH, and card payments.
Follow controls intended to protect company assets and minimize risk under management guidance.
Set up, organize, and maintain product displays and an inviting sales floor.
Replenish merchandise, monitor inventory, and participate in regular stock counts.
Set up customer accounts and enter data accurately in the database.
Use upselling and cross-selling techniques to increase transaction value and promote complementary products.
Meet and exceed KPIs, including conversion rates, average transaction value, loyalty sign-ups, and total sales.
Work with team members toward store-wide sales goals and coordinate company promotional strategies.
Answer incoming calls and route them appropriately.
Maintain organized promotional materials and other supplies.
Maintain dispensary cleanliness and visual appeal, including daily housekeeping.
Promote a professional, respectful work environment centered on trust and teamwork.
Follow HIPAA/PII guidelines to protect customer confidentiality.
Orient new customers to the dispensary’s offerings and layout.
Stay informed about industry trends, product innovations, best practices, cannabis strains, genetics, cultivation practices, effects, and competitor offerings.
Use a consultative selling approach to achieve and exceed sales targets.
Perform other sales-related duties as required.