Sales Associate - San Diego Harley-Davidson

Sonic Automotive•San Diego, CA

4d•$50,000 - $95,000•Onsite

About The Position

The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up. Income potential between $50 - 95K annually.

Requirements

High school diploma or the equivalent.
Ability to read and comprehend instructions and information.
Valid in-state driver’s license with motorcycle endorsement / must be able to obtain upon hire.
Professional personal appearance.
Excellent communication skills.
Ability to sell a minimum quota according to dealership standards.
Must be authorized to work in the USA.
Must perform duties and responsibilities in a safe manner.
Must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.

Responsibilities

Determine each customer’s vehicle needs by asking questions and listening.
Demonstrate vehicles (includes test drives).
Deliver vehicles to customers, ensuring they understand operating features, warranty, and paperwork.
Establish personal income goals consistent with dealership standards and devise a strategy to meet them.
Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
Stay informed about incoming inventory, features, and accessories and how they benefit customers.
Collaborate with the service department and body shop to ensure timely vehicle reconditioning.
Attend sales meetings and training offered by the dealership and manufacturer.
Maintain a prospect development system.
Maintain an owner follow-up system to encourage repeat and referral business.
Review and analyze actions daily, weekly, monthly, and yearly to improve time utilization and planning.
Understand automobile business terminology and stay updated on product technology.
Understand and explain equity, values, and depreciation to customers.
Understand federal, state, and local laws governing retail auto sales.
Introduce customers to service department personnel to highlight the quality and efficiency of services.
Follow all company safety policies and procedures, and report all accidents immediately.