Sales Associate

Country Roads Harley-Davidson • Cookeville, TN

5d • Onsite

About The Position

Country Roads Harley-Davidson is hiring a Sales Associate for our team! This role requires retail sales experience using current, proactive feature-benefit sales techniques. Knowledge of Harley-Davidson motorcycles/products, or a demonstrated ability to learn quickly, is important. Candidates must have a high energy level, excellent communication skills, demonstrated closing skills, and the ability to get along with a broad customer base. Smoky Mountain Harley-Davidson® is a premier dealership located in Maryville, TN, serving riders across East Tennessee and the Great Smoky Mountains with multiple locations. We are looking for individuals to join our team and contribute to our mission of focusing on relationships, exceeding expectations, and continuous improvement.

Requirements

• Retail sales experience - using current, proactive feature-benefit sales techniques
• Knowledge of Harley-Davidson motorcycles/products, or a demonstrated ability to quickly learn
• High energy level
• Excellent communication skills
• Demonstrated "closing skills"
• Ability to get along with a broad customer base
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Nice To Haves

• Knowledge and experience with sales of Harley-Davidson/Buell motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

Responsibilities

• Attain new and used sales quotas as agreed upon with the sales manager.
• Use floor time effectively to meet customer needs and solicit sales of all products.
• Present the features of all products to customers along with their benefits.
• Show each customer advantages of products over competing brands.
• Maintain the computerized inventory control system along with net profit objectives.
• Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.
• Maintain profit margin objective for all vehicle sales.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
• Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.
• Follow the C.U.S.T.O.M. sales process.
• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly, and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Conduct a road test, and pre-delivery inspection prior to delivery to customer.
• Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.
• Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
• Attend training sessions to keep current with sales techniques and sales department issues.
• Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
• Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Meet or exceed sales quotas on a regular basis.
• Continually learn more about the products and services you sell.
• Stay current on motorcycle trends and selling features.
• As assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed