The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue. The associate represents Coach according to its Guide to Style and Service standards; builds client relationships through personalized styling, product expertise, and fashion advice; and drives sales through tailored recommendations, cross-selling, and upselling. The role uses mobile POS, clienteling tools, and social selling platforms, including short-form video, to capture customer data and encourage repeat purchases. Associates develop personal sales plans, work toward individual and team KPIs, source customers, and follow up to close sales. The position also includes operational and inventory duties, such as processing transactions and online pickups, receiving shipments, replenishing and stocking merchandise, maintaining visual merchandising, and keeping the sales floor and stockroom clean and organized. Associates follow retail, POS, and asset-protection procedures; collaborate with teammates; participate in brand initiatives and training; and welcome feedback while maintaining a calm, professional demeanor. The schedule must be flexible to meet business needs, including nights, weekends, peak busy season, and high-traffic retail days, including public holidays. The role requires regularly lifting at least 25 pounds, occasionally up to 50 pounds, and climbing, bending, kneeling, and maneuvering around the sales floor and stockroom.
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Career Level
Entry Level
Education Level
No Education Listed