The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting individual and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and team collaboration to build brand loyalty and revenue. Associates represent Coach according to its Guide to Style and Service standards, build client relationships through personalized styling and product expertise, and drive sales with tailored recommendations, cross-selling, and upselling. They use mobile POS, clienteling tools, and social selling platforms, including short-form video, to collect customer data and encourage repeat purchases. The role also includes developing personal sales plans, sourcing and following up with customers, and adapting to changing business needs. Associates complete operational work such as transactions, cash wrap, inventory processing, replenishment, visual merchandising, shipment receiving, and product movement. They maintain clean, organized sales-floor and stockroom areas, follow retail and asset-protection procedures, support teammates, participate in training and brand initiatives, and contribute to a collaborative environment. The position requires a flexible schedule to meet business needs, including nights, weekends, peak seasons, and public holidays, as well as the ability to lift and maneuver merchandise and move around the sales floor and stockroom.
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Career Level
Entry Level
Education Level
No Education Listed