Sales Associate II
About The Position
The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and team collaboration to build brand loyalty and revenue. The associate represents Coach according to its Guide to Style and Service standards, develops client relationships through personalized styling and product expertise, and drives sales with tailored recommendations. The position also supports transactions, inventory, merchandising, and other daily store operations while maintaining a clean and organized sales floor and stockroom. Associates participate in brand initiatives, training, and inclusion activities and contribute to a collaborative team environment.
Requirements
- At least 1 year of sales experience; luxury retail is preferred. Knowledge of fashion trends and competitors is expected. A combination of education and experience will be considered.
- Experience operating POS systems and basic computer proficiency, including iPad, laptop, and Mobile POS.
- Ability to use a walkie-talkie and read price/release sheets.
- Ability to work at a fast pace in a fast-paced environment.
- Strong English proficiency.
- Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days, and public holidays.
- Ability to lift at least 25 lbs regularly and up to 50 lbs occasionally, and to climb, bend, kneel, and maneuver around the sales floor and stockroom.
Nice To Haves
- Luxury retail background.
- Social media savvy, including experience with live-stream shopping or video demonstrations.
- Clienteling and data acquisition skills.
Responsibilities
- Represent Coach as a brand ambassador and follow the Coach Guide to Style and Service standards.
- Build lasting client relationships through personalized styling, product expertise, and fashion advice.
- Drive sales through cross-selling, upselling, and tailored recommendations.
- Use mobile POS, clienteling tools, and social selling platforms, including short-form video, to capture customer data and encourage repeat purchases.
- Develop and execute personal sales plans and meet or exceed individual and team KPIs.
- Source new customers, maintain relationships, and follow up to close sales.
- Maintain high energy on the sales floor, manage multiple customers, and adapt selling techniques to business needs.
- Complete daily operational tasks, including cash wrap, inventory processing, replenishment, and visual merchandising, while maintaining service standards.
- Keep the sales floor and stockroom clean, organized, and stocked; follow retail policies, POS procedures, and asset protection procedures.
- Process purchases, returns, exchanges, and online pickups efficiently.
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement.
- Assist teammates in functional areas as required.
- Foster a collaborative, trust-based environment and encourage team performance.
- Participate in brand initiatives, training programs, and inclusion activities.
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid paternity leave
- Paid maternity leave
- Commuter benefits
- Disability insurance
- Tuition assistance
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
