Sales Associate II

Tapestry•Lone Tree, CO

About The Position

The Sales Associate is a front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and team collaboration to build brand loyalty and revenue. The associate represents Coach’s service and style standards, develops lasting client relationships through personalized styling and product expertise, and drives sales with tailored recommendations, cross-selling, and upselling. The role also uses mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases. Associates execute personal sales plans and work toward individual and team KPIs; source and follow up with customers; and adapt selling techniques to business needs. They also perform operational duties such as processing transactions and inventory, replenishing merchandise, maintaining visual merchandising, and keeping the sales floor and stockroom clean and organized. The position requires collaboration with teammates, participation in training and brand initiatives, and a professional, adaptable approach to feedback and change. The schedule must be flexible to meet business needs, including nights, weekends, peak busy season, high-traffic retail days, and public holidays. The role involves regularly lifting at least 25 pounds and occasionally lifting up to 50 pounds, as well as climbing, bending, kneeling, and moving around the sales floor and stockroom. Base pay range: $15.00–$24.25.

Requirements

  • At least 1 year of sales experience; luxury retail experience is preferred.
  • Knowledge of fashion trends and competitors.
  • A combination of education and experience will be considered.
  • Experience operating POS systems and basic computer proficiency, including iPad, laptop, and Mobile POS.
  • Ability to use a walkie-talkie and read price/release sheets.
  • Ability to work at a fast pace and in a fast-paced environment.
  • Strong English proficiency.
  • Ability to regularly lift at least 25 pounds and occasionally lift up to 50 pounds; climb, bend, kneel, and maneuver through the sales floor and stockroom.
  • Ability to work a flexible schedule, including nights, weekends, peak busy season, high-traffic retail days, and public holidays.

Nice To Haves

  • Luxury retail background.
  • Social media savvy.
  • Experience with live-stream shopping or video demonstrations.
  • Clienteling and data acquisition skills.

Responsibilities

  • Represent Coach as a brand ambassador and follow Coach Guide to Style and Service standards.
  • Build lasting client relationships through personalized styling, product expertise, and fashion advice.
  • Drive sales through cross-selling, upselling, and tailored recommendations.
  • Use mobile POS, clienteling tools, and social selling platforms, including short-form video, to capture customer data and encourage repeat purchases.
  • Develop and execute personal sales plans and meet or exceed individual and team KPIs.
  • Source new customers, maintain relationships, and follow up to close sales.
  • Maintain energy on the sales floor, manage multiple customers, and adapt selling techniques to business needs.
  • Complete daily operational tasks, including cash wrap, inventory processing, replenishment, and visual merchandising, while maintaining service standards.
  • Keep the sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
  • Process purchases, returns, exchanges, and online pickups efficiently.
  • Support inventory cycles by receiving shipments, stocking shelves, and managing product movement.
  • Assist teammates in functional areas as required.
  • Foster a collaborative, trust-based environment and encourage team performance.
  • Participate in brand initiatives, training programs, and inclusion activities.
  • Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Paid paternity leave
  • Paid maternity leave
  • Commuter benefits
  • Disability insurance
  • Tuition assistance
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