Sales Associate II

Tapestry•New York, NY

About The Position

The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and team collaboration to build brand loyalty and revenue. Associates represent Coach according to its Guide to Style and Service standards, develop client relationships through styling and product expertise, and support selling through in-store and digital channels. They also complete operational, inventory, and merchandising tasks while maintaining service, store, and asset-protection standards. The listed duties are illustrative and not exhaustive.

Requirements

At least 1 year of sales experience; luxury retail experience is preferred.
Knowledge of fashion trends and competitors.
A combination of education and experience will be considered.
Experience operating POS systems and basic computer proficiency, including iPad/laptop and Mobile POS.
Ability to use a walkie-talkie and read price/release sheets.
Strong English proficiency.
Ability to work in a fast-paced environment.
Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days, and public holidays.
Ability to lift at least 25 lbs regularly and up to 50 lbs occasionally, and to climb, bend, kneel, and maneuver around the sales floor and stockroom.

Nice To Haves

Luxury retail background.
Social media savvy.
Experience with live-stream shopping or video demonstrations.
Clienteling and data acquisition skills.
Strong English language proficiency (for EU).

Responsibilities

Represent Coach as a brand ambassador and follow Coach Guide to Style and Service standards.
Build lasting client relationships through personalized styling, product expertise, and fashion advice.
Drive sales through cross-selling, upselling, and tailored recommendations.
Use mobile POS, clienteling tools, and social selling platforms, including short-form video, to capture customer data and encourage repeat purchases.
Develop and execute personal sales plans and meet or exceed individual and team KPIs.
Source new customers, maintain relationships, and follow up to close sales.
Maintain energy on the sales floor, serve multiple customers, and adapt selling techniques to business needs.
Complete daily operational tasks, including cash wrap, inventory processing, replenishment, and visual merchandising.
Keep the sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset-protection procedures.
Process purchases, returns, exchanges, and online pickups efficiently.
Support inventory cycles by receiving shipments, stocking shelves, and managing product movement.
Assist teammates in functional areas as needed.
Foster a collaborative, trust-based environment and encourage team performance.
Participate in brand initiatives, training programs, and inclusion activities.
Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.