Sales and Marketing Specialist

OptiNizer

5d • Remote

About The Position

An eCommerce business is seeking a proactive, sales-driven, and customer-focused Sales & Marketing Specialist to support daily sales operations, customer engagement, and marketing initiatives. This role is primarily focused on driving sales, managing customer relationships, and providing excellent customer support, while also assisting with marketing content, social media, and digital asset creation. The ideal candidate has a strong sales background, excellent communication skills, and is comfortable working in a fast-paced environment. Experience with eCommerce, AI tools, social media platforms, and basic content creation is highly preferred.

Requirements

• Proven experience in Sales, Business Development, or Customer Success
• Strong sales mindset with the ability to identify opportunities and close conversations
• Excellent verbal and written English communication skills
• Experience handling customer service across multiple communication channels
• Strong CRM management experience
• Highly organized, proactive, and reliable
• Ability to multitask in a fast-paced environment
• Comfortable learning new tools and technologies
• Strong problem-solving and relationship-building skills

Nice To Haves

• Supporting eCommerce businesses
• Familiarity with TikTok Shop and Instagram Shop
• Basic graphic design and video editing skills
• Experience using AI tools for marketing or content creation
• Experience updating website content
• Knowledge of social media platforms and digital marketing
• Experience creating SOPs and process documentation

Responsibilities

• Manage and update customer information within the CRM system
• Conduct outbound follow-ups and sales outreach to potential and existing customers
• Assist customers throughout the sales process while identifying upselling opportunities
• Build strong customer relationships through professional and timely communication
• Support business growth by helping generate new sales opportunities
• Respond to customer inquiries through phone, email, live chat, and other communication channels
• Handle product inquiries, returns, exchanges, and order-related concerns
• Provide exceptional customer service while maintaining a positive customer experience
• Resolve customer issues efficiently and escalate complex concerns when necessary
• Assist with creating and updating marketing materials and promotional assets
• Support basic graphic design, video editing, and social media content creation
• Help maintain website content and product information across digital platforms
• Support promotional campaigns for eCommerce and online sales initiatives
• Assist in managing TikTok Shop and Instagram Shop activities
• Help upload products, monitor listings, and support online promotions
• Stay updated on current social media and eCommerce trends
• Utilize AI tools to improve content creation and marketing workflows
• Create and update Standard Operating Procedures (SOPs)
• Assist with administrative tasks and documentation as needed
• Maintain organized records and ensure data accuracy across systems
• Collaborate with internal teams to support daily business operations

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed