Sales and Marketing Operations Coordinator

Burger Boat Company•Manitowoc, WI

1d•Hybrid

About The Position

The Sales and Marketing Operations Coordinator is a high-profile, hybrid role within the organization, interacting with clients and visitors. This position performs a variety of administrative duties for the executive group and holds specific operational roles within the sales and marketing team, including support for product management and development. The role is estimated to be 30% executive support and 70% sales and marketing operations.

Requirements

At least 5-7 years of prior experience as a marketing coordinator, project leader, executive assistant, office manager, or similar role where multi-tasking with multiple priorities has been the norm.
Solid experience working with and creating documents and presentations in Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
Practical working knowledge and real-world experience in populating content management system-based websites.
Experience in rendering analytics in social media platforms.

Nice To Haves

Experience in luxury goods, marine, manufacturing, construction, or B2B and DTC (direct to consumer) environments.
Bachelor’s degree in executive or office management/administration, marketing, communications, or a related field strongly preferred.
Associates degree with strong, applicable work experience also considered.

Responsibilities

Administer the executive, sales, and marketing team’s schedule of appointments and meetings in Outlook, ensuring effective coordination and communication.
Act as a liaison between the executive, sales, and marketing team members, clients, and company visitors.
Plan, perform, and communicate the status of administrative duties with speed, accuracy, independence, confidence, and attention to detail.
Coordinate all business travel arrangements for the executive, sales, and marketing teams, including flights, hotels, vehicles, and event registrations.
Assist clients, client representatives, and visitors in coordination of travel, lodging, meals, and local transport.
Organize launch events, luncheons, or other entertainment events for clients.
Hold primary responsibility for company event planning and calendar management, including support for all-hands meetings, career fairs, and facility tours.
Screen telephone calls and route or reply to incoming correspondence.
Generate letters, memos, reports, and confidential information as requested.
Support sales and marketing in lead management, administration, and follow-up.
Assist marketing with administrative updates to website content, communications drafting, and social media updates.
Balance credit card statements and file expense reports.
Manage and maintain the headquarters location for cleaning, service, and organization.
Coordinate and publish content across social media platforms, ensuring alignment with the company's brand.
Tailor messaging to reflect the nuances of each business segment while maintaining a consistent brand voice.
Monitor engagement and audience trends, providing regular summaries and insights on content performance and reach.
Assist in the execution of targeted email campaigns and outbound sales initiatives.
Track campaign effectiveness, including open rates, engagement, and response trends, and provide actionable insights.
Maintain and segment contact databases to support personalized outreach.
Plan and coordinate logistics for domestic and international boat shows, industry exhibitions, and client events.
Develop detailed event agendas and briefing materials for attending leadership and sales teams.
Coordinate shipment and delivery of high-value marketing materials, displays, and branded assets.
Support on-site event execution to ensure a seamless and professional experience.
Assist in preparing bespoke presentations, proposals, and marketing materials tailored to individual clients and projects.
Coordinate closely with sales, engineering, and leadership teams to ensure accuracy and alignment in client-facing materials.
Maintain organized libraries of photography, renderings, specifications, and project highlights.
Provide day-to-day support to the Senior Product Manager and Marketing Director/Manager on strategic and tactical initiatives.
Facilitate coordination between departments to ensure consistent messaging and timely execution across various programs.
Help balance priorities across segments with differing timelines, audiences, and regulatory considerations.
Assist in the creation and refinement of marketing collateral, including brochures, digital content, and presentations.
Ensure all materials reflect the company’s standards for quality, detail, and visual excellence.
Support storytelling efforts that highlight the company's heritage, technical expertise, and custom capabilities.
Perform routine, non-structural updates to the company website, including adding new project photography, vessel highlights, and marketing content.
Review and update website copy to ensure accuracy, consistency, and alignment with brand tone.
Identify and correct errors in spelling, grammar, and formatting on the website.
Coordinate with internal stakeholders to ensure timely updates of new builds, refit projects, and company news.
Track timelines and deliverables for marketing initiatives to ensure deadlines are met.
Coordinate with external vendors, including designers, printers, and event organizers.
Assist with tracking marketing and event-related budgets.
Contribute to continuous improvement of marketing processes, tools, and systems.