Sales and Marketing Director
About The Position
The James is a new luxury senior living community opening in Summer 2027 in Irvine, California. Designed to set a new standard in senior living, the community will feature 350 residences across independent living, assisted living, and memory care. Residents will enjoy a contemporary, active lifestyle supported by elevated amenities including multiple dining venues, an indoor pool and spa, wellness and fitness spaces, and thoughtfully designed outdoor areas including a dog park. Operated by Momentum Senior Living, The James will focus on delivering exceptional service, personalized care, and a strong sense of community. The Sales & Marketing Director is responsible for leading all pre-opening and ongoing sales and marketing efforts for The James. This role will drive occupancy through strategic outreach, relationship development, and a disciplined sales process while positioning the community as a premier destination for senior living in Orange County. This is a high-impact leadership role requiring a hands-on, results-driven professional with experience in luxury or high-end senior living environments.
Requirements
- Minimum 3–5 years of senior living sales experience, preferably in luxury or large-scale communities
- Proven success in pre-opening lease-up or high-volume occupancy growth
- Strong understanding of independent living, assisted living, and memory care
- Demonstrated ability to build relationships and close sales in a consultative environment
- Excellent communication, organization, and follow-through skills
- Experience working with CRM systems and sales reporting tools
- Ability to work in a fast-paced, evolving environment with a high level of accountability
Responsibilities
- Lead all pre-opening sales and marketing strategy, including outreach, brand positioning, and market penetration
- Develop and manage a qualified lead pipeline to achieve occupancy goals
- Build and maintain relationships with referral sources, healthcare providers, and community partners
- Oversee all sales activities, including tours, follow-up, and closing processes
- Collaborate with executive leadership on pricing strategy and market positioning
- Plan and execute community events, marketing campaigns, and outreach initiatives
- Track and report on sales performance, conversion metrics, and market trends
- Partner with operations to ensure a seamless move-in experience and resident satisfaction
- Lead and develop any sales team members as the community ramps up
Benefits
- Competitive base salary + commission structure
- Comprehensive benefits package
- Opportunity to lead a flagship luxury community in a high-growth market
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
