Sales and Marketing Director

Volunteers of America National Services (VOANS)•Lansing, MI

1d•$68,000 - $86,000•Hybrid

About The Position

The Sales and Marketing Director will focus on promoting and growing our PACE program census through community contact and integrating Senior CommUnity Care as a vital member of the healthcare and long-term care network. Senior Community Care of Michigan PACE is part of Volunteers of America National Services which serves as the Housing and Healthcare affiliate of the Volunteers of America parent organization. Our Senior Community Care of Lansing, MI, values our staff and residents at the highest level. In the capital city of Michigan, staff call a vibrant, diverse, and bustling city their home. Our PACE program allows for more standard working hours than is usual with elder care careers, and we foster a work-life balance by offering employees paid-time off benefits as part of our comprehensive benefits package, as well as creating moments of appreciation in the workplace throughout the year. Come join us at SCCMI, and see why VOANS has been voted by employees as a Great Place To Work the past 4 years running.

Requirements

Business-to-consumer (B2C) marketing, outside sales or community outreach experience.
2+ years of experience conducting presentations to community stakeholders and leaders.
Proficiency MS Office (Word, Excel, Power Point, Outlook, Teams).
Active driver’s license with access to reliable transportation that will enable travel to the community and/or sites within a designated area.

Nice To Haves

Bachelor’s degree in marketing, or related field required. Master’s degree preferred.
2-5 years of sales and marketing experience for a healthcare provider, human services organization or referral/resource role within senior population networks may be substituted.
Experience building and maintaining provider and community relationships.
Experience engaging with health centers and/or provider offices.
Experience working with managed care organization (MCO).
Experience engaging with medical providers and medical staff in Medicaid outreach.
Experience working with communities of all different ethnicities, cultural backgrounds, diverse populations and/or underserved communities.

Responsibilities

For the assigned PACE Organization(s), acts as Senior CommUnity Care’s sales and marketing representative at community events, health fairs, community meetings and activities of the PACE Organization(s).
Establishes our presence in the community by outreaching virtually, telephonically and in-person by creating a full calendar of marketing opportunities, securing participation in established events, and setting up and conducting our own activities.
Develops and strengthens relationships with key partners, including community-based partners, faith-based organizations, provider groups, governmental agencies and more, who also serve our existing and potential participants and other Medicaid eligible individuals.
Plans and coordinates open houses, networking expos, fairs and other sales and marketing events both in-house and in the community to enhance exposure and recognition for the assigned PACE Organization.
Assists in tracking, organizing, and ordering collateral and health education materials and giveaways. Ensures that all regular referral sources have current information about assigned PACE Organization and ensures appropriate distribution of collateral material as needed.
Develops and cultivates new referral sources. Maintains consistent, close contact with existing referral sources. Provides individual and group marketing presentations to potential referral sources.
Partners with the PACE program Provider Relations Representative and VOANS Provider Relations Manager on building and managing provider relationships and referral sources.
Maintains accurate, complete, and up-to-date Customer Relationship Management (CRM) database of leads/prospects, professional contacts and sales and marketing activities to measure census, sales and marketing outcomes and other key metrics according to guidelines established by the Executive Director and Regional Vice President, PACE Operations.
Provides scheduled and as needed census and sales and marketing reports to leadership.
Assists PACE Organization leaders in preparation of sales and marketing plans and provides analysis on effectiveness of sales and marketing plans.