Sales and Marketing Director- Minnehaha Senior Living

Lifespark Careers•Minneapolis, MN

2d•Onsite

About The Position

Minnehaha Senior Living, a Lifespark Senior Living Community, is seeking a compassionate and passionate Sales & Marketing Director to join their growing team. This role is crucial in helping seniors 'Age Magnificently' in a 77-unit, apartment-style community offering Assisted Living, Independent Living, and Memory Care services. The Director of Marketing will become an integral part of the family and significantly impact the lives of residents. The primary responsibility is to analyze, design, develop, and implement the community's marketing plan to increase revenue, with ongoing evaluation and improvement of marketing department practices and procedures.

Requirements

Proficient knowledge of computer systems, including email use.

Nice To Haves

Experience in sales and marketing, public relations, or advertising.
Experience in healthcare is preferred.
Ability to drive the success of multiple projects concurrently.
Experience with using and developing multi-media campaigns.
Exceptional telephone, communication skills and the desire to work closely with senior adults is essential.

Responsibilities

Develop and execute facility strategic marketing plan.
Identify short term and long-term goals based on market research analysis.
Research and develop new sales opportunities by identifying customer requirements, competitor strategy and approach, and forecasting.
Make recommendations to improve overall facility business development strategy.
Maintain relations with the community and customers.
Create opportunities for public speaking events in the community while executing the marketing plan.
Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
Review and adhere to departmental budget.
Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising (i.e. posters, announcements, etc.) for employees, residents, tenants, families, and prospects.
Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.
Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
Manage marketing database and drive all necessary follow up contact.