Sales and Marketing Coordinator
About The Position
The Sales and Marketing Coordinator will be responsible for inbound lead coordination, serving as a liaison between sales and marketing, providing support for sales systems, and assisting with field marketing efforts. This role involves responding to and qualifying inbound leads, maintaining CRM records, troubleshooting sales platforms, coordinating event logistics, and executing post-event outreach. The position requires a Bachelor's degree in Marketing, Business, or a related technical field, and 1 to 5 years of experience in a sales support, marketing, or operations role. Proficiency in Microsoft Office Suite, SharePoint, Salesforce CRM, and familiarity with AI-powered marketing tools are essential. Experience with HubSpot and SalesLoft is preferred. The role is full-time, salary non-exempt, with a hybrid work environment in Houston, Texas, or alternative locations in Denver, Colorado, or Boise, Idaho. Travel up to 30% is required.
Requirements
- Bachelor’s degree in Marketing, Business, or a related technical field required.
- 1 to 5 years of experience in a sales support, marketing, or operations role preferred.
- Proficient or able to quickly become proficient in Microsoft Office Suite — Word, Excel, PowerPoint, and Outlook at a professional working level.
- Proficient or able to quickly become proficient in Microsoft SharePoint — for document management, team collaboration, and file sharing.
- Proficient or able to quickly become proficient in Salesforce CRM — lead and activity logging, pipeline tracking, and reporting; prior experience strongly preferred.
- Proficient or able to quickly become proficient in HubSpot — marketing automation, contact management, and campaign reporting; prior experience a plus.
- Proficient or able to quickly become proficient in SalesLoft — sales engagement platform; training provided, but prior exposure preferred.
- Proficient or able to quickly become proficient in Consensus — demo automation platform; training provided.
- Familiarity with AI-Powered Marketing Tools — familiarity with AI-assisted tools for content creation, lead scoring, outreach automation, or marketing analytics (e.g., ChatGPT, Jasper, Lavender, or similar); willingness to learn and adopt emerging AI capabilities is required.
- General comfort with CRM, marketing automation, and sales enablement platforms in a fast-paced SaaS environment.
- Ability to remain in a stationary position (seated or standing) for extended periods of time.
- Ability to frequently move about the office and at event venues.
- Ability to occasionally lift, carry, push, or pull objects weighing up to 25 pounds, including event materials, swag boxes, and equipment.
- Ability to operate standard office equipment including a computer, telephone, printer, and related peripherals.
- Visual acuity sufficient to read documents, computer screens, and mobile devices for extended periods.
- Manual dexterity sufficient to type, write, and handle event logistics materials as needed.
Nice To Haves
- Experience in B2B SaaS or transportation/logistics technology is a plus.
- Prior experience with Salesforce CRM strongly preferred.
- Prior experience with HubSpot a plus.
- Prior exposure to SalesLoft preferred.
Responsibilities
- Respond to and qualify inbound demo requests received via form fills, phone, and email.
- Verify prospect fit against Ideal Customer Profile (ICP) criteria — including location, truck count, and account type.
- Route qualified leads to the correct Account Executive by territory.
- Maintain accurate lead and activity records in Salesforce.
- Serve as the go-to resource for how leads and activities should be logged and tracked.
- Follow up on event-sourced leads and ensure disposition is captured accurately.
- Flag process gaps or breakdowns between Marketing and Sales to the Vice President of Marketing.
- Support day-to-day use of SalesLoft and Consensus — help sales reps troubleshoot, use cadences correctly, and find the resources they need.
- Assist Marketing Operations with training sales and marketing team members on these platforms.
- Surface recurring issues or improvement ideas to the Marketing Operations Specialist (platform admin).
- Support execution of SalesLoft cadences in partnership with the Senior Marketing Manager.
- Coordinate with Account Executives to pull prospect and target account lists for events.
- Execute post-event follow-up outreach.
- Support swag and materials management, including packing and shipping for events.
- Assist the Senior Field Marketing Specialist with on-site and logistics coordination as needed.
Benefits
- Competitive salary and comprehensive benefits package.
- Opportunity to make a significant impact on our customers’ success.
- Collaborative work environment with a focus on professional development.
- Be part of a growing company at the forefront of TMS technology.
- medical, dental, and vision coverage
- options to elect disability and life insurance plans
- unlimited PTO
- a hybrid work environment
- training and development opportunities
- up to a 4% match on 401(k) contributions
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
