Sales and Marketing Coordinator

PCS Software • Denver, CO

3d • Hybrid

About The Position

PCS Software, Inc. is seeking a Sales and Marketing Coordinator to join their team. This role involves coordinating inbound leads, acting as a liaison between sales and marketing, providing support for sales systems, and assisting with field marketing efforts. The company, with thirty years of experience, is a leading provider of transportation management solutions, offering an all-in-one TMS trusted by over 1,000 carriers and brokers. PCS Software is dedicated to empowering its clients to streamline operations, improve efficiency, and maximize profitability through advanced software tools and embedded Cortex AI. The company emphasizes a collaborative work environment, professional development, and growth, valuing diversity of backgrounds, perspectives, ideas, and experiences.

Requirements

• Bachelor’s degree in Marketing, Business, or a related technical field required.
• 1 to 5 years of experience in a sales support, marketing, or operations role preferred.
• Experience in B2B SaaS or transportation/logistics technology is a plus.
• Proficiency or ability to quickly become proficient in Microsoft Office Suite — Word, Excel, PowerPoint, and Outlook at a professional working level.
• Proficiency or ability to quickly become proficient in Microsoft SharePoint — for document management, team collaboration, and file sharing.
• Proficiency or ability to quickly become proficient in Salesforce CRM — lead and activity logging, pipeline tracking, and reporting; prior experience strongly preferred.
• Proficiency or ability to quickly become proficient in HubSpot — marketing automation, contact management, and campaign reporting; prior experience a plus.
• Proficiency or ability to quickly become proficient in SalesLoft — sales engagement platform; training provided, but prior exposure preferred.
• Proficiency or ability to quickly become proficient in Consensus — demo automation platform; training provided.
• Familiarity with AI-Powered Marketing Tools — familiarity with AI-assisted tools for content creation, lead scoring, outreach automation, or marketing analytics (e.g., ChatGPT, Jasper, Lavender, or similar); willingness to learn and adopt emerging AI capabilities is required.
• General comfort with CRM, marketing automation, and sales enablement platforms in a fast-paced SaaS environment.
• Ability to remain in a stationary position (seated or standing) for extended periods of time.
• Ability to frequently move about the office and at event venues.
• Ability to occasionally lift, carry, push, or pull objects weighing up to 25 pounds, including event materials, swag boxes, and equipment.
• Ability to travel up to 30% of the time, including overnight travel by air and ground transportation, to support field marketing events and other business needs, indoors and outdoors.
• Ability to operate standard office equipment including a computer, telephone, printer, and related peripherals.
• Visual acuity sufficient to read documents, computer screens, and mobile devices for extended periods.
• Manual dexterity sufficient to type, write, and handle event logistics materials as needed.

Nice To Haves

• Experience in B2B SaaS or transportation/logistics technology is a plus.
• Prior experience with HubSpot — marketing automation, contact management, and campaign reporting is a plus.
• Prior exposure to SalesLoft — sales engagement platform is preferred.

Responsibilities

• Respond to and qualify inbound demo requests received via form fills, phone, and email.
• Verify prospect fit against Ideal Customer Profile (ICP) criteria — including location, truck count, and account type.
• Route qualified leads to the correct Account Executive by territory.
• Maintain accurate lead and activity records in Salesforce.
• Serve as the go-to resource for how leads and activities should be logged and tracked.
• Follow up on event-sourced leads and ensure disposition is captured accurately.
• Flag process gaps or breakdowns between Marketing and Sales to the Vice President of Marketing.
• Support day-to-day use of SalesLoft and Consensus — help sales reps troubleshoot, use cadences correctly, and find the resources they need.
• Assist Marketing Operations with training sales and marketing team members on these platforms.
• Surface recurring issues or improvement ideas to the Marketing Operations Specialist (platform admin).
• Support execution of SalesLoft cadences in partnership with the Senior Marketing Manager.
• Coordinate with Account Executives to pull prospect and target account lists for events.
• Execute post-event follow-up outreach.
• Support swag and materials management, including packing and shipping for events.
• Assist the Senior Field Marketing Specialist with on-site and logistics coordination as needed.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to make a significant impact on our customers’ success.
• Collaborative work environment with a focus on professional development.
• Be part of a growing company at the forefront of TMS technology.
• Medical coverage
• Dental coverage
• Vision coverage
• Disability insurance plans
• Life insurance plans
• Unlimited PTO
• Hybrid work environment
• Training and development opportunities
• Up to a 4% match on 401(k) contributions

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level