WRAL Sales and Marketing Coordinator
About The Position
WRAL-TV is looking for an ambitious and detail-oriented Sales & Marketing Coordinator to join our high-performing sales team. This entry-level position is perfect for someone with a passion for digital marketing, graphic design, and omni-channel advertising. If you're a creative thinker who loves using AI tools, analyzing marketing data, and crafting compelling sales materials, this is the opportunity for you. As a key support person for our sales team, you’ll play a vital role in building presentations, generating leads, writing digital content, and creating post-campaign reports that tell the story of how we connect brands with their ideal audience.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Graphic Design, or related field (or equivalent experience).
- Strong digital marketing knowledge, including omni-channel advertising and the consumer journey.
- Proficiency in PowerPoint, Canva, or Adobe Creative Suite for creating polished sales decks and marketing materials.
- Experience with AI tools for content creation and sales enablement.
- Familiarity with ZoomInfo or similar platforms for lead generation.
- Excellent writing skills for crafting native digital content and marketing materials.
- Data-driven mindset with the ability to analyze campaign performance and articulate results in a compelling way.
Responsibilities
- Design visually compelling slide decks for sales meetings and client presentations.
- Utilize qualitative and quantitative platforms to uncover client first storytelling that directionally informs campaign creation.
- Leverage graphic design skills to enhance marketing materials and craft native content for online platforms.
- Support the team with knowledge of consumer journeys, digital advertising solutions, and how to effectively engage audiences across multiple platforms.
- Use AI-powered tools and other sources to help Account Executives identify high-potential prospects and craft personalized, value-based outreach.
- Utilize tools to generate marketing copy, sales scripts, and creative campaign ideas.
- Work alongside our clients and digital teams to source and write recurring native content articles that live on WRAL.com.
- Analyze data from omni-channel campaigns and create storytelling-driven reports that illustrate campaign effectiveness and ROI.
Benefits
- Competitive salary based on experience.
- Comprehensive health insurance plan options
- Vision and Dental Insurance
- Company sponsored life insurance
- Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
- 401K with company match
- Generous paid time off
- 9 paid company holidays
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment with a supportive team culture.
- Exciting projects and growth opportunities within a leading organization.
- Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
