Sales Analytics Manager

Staples•Framingham, MA

12d

About The Position

Staples is business to business. You’re what binds us together. Our world‑class sales and sales support teams work directly with businesses of all sizes to offer products and services that meet customers’ unique needs. We are committed to understanding our customers and use best‑in‑class sales tools, technology, and digital experiences to deliver value. Our teams are constantly evolving, investing in skill development and offering rewarding career opportunities across the organization. As a Sales Analytics Manager, you will own the analytical foundation supporting the Low Touch Small and Medium ‑ Sized Business (SMB) growth model. This role is critical in ensuring that strategic and operational decisions are rooted in data, experimentation, and measurable business outcomes. You will act as a trusted analytics partner to senior leaders, helping guide investments, priorities, and growth strategies across the SMB segment.

Requirements

A strong analytical mindset with the ability to turn ambiguity into actionable insights
Advanced proficiency in analytical methodologies, experimentation, and performance measurement
The ability to influence stakeholders and guide decisions through compelling data storytelling
A collaborative approach and comfort acting as a strategic partner across multiple functions
A passion for using analytics to drive measurable business impact and continuous improvement
Strong experience with KPI design, measurement frameworks, and performance reporting (growth, retention, engagement)
Demonstrated ability to translate complex business questions into structured analytical approaches.
Experience designing and measuring experiments, including A/B testing and lift analysis.
Bachelor’s degree in Analytics, Economics, Mathematics, or a related field or equivalent work experience.
8+ years of experience working in analytics, insights, or data‑driven roles.
Proficiency with BI and visualization tools such as Tableau, Power BI, or Looker.

Nice To Haves

Experience supporting sales, marketing, or SMB growth organizations
Familiarity with customer journey analytics and Voice of Customer data
Experience influencing senior leadership through analytics and insights
Background working with large, complex datasets across multiple systems

Responsibilities

Analyze Low‑Touch SMB customer behavior and the end‑to‑end customer experience to uncover growth and engagement opportunities.
Own business ‑ as ‑ usual reporting and performance measurement against growth, retention, and engagement goals.
Develop deep‑dive analyses to identify actionable insights and performance improvement opportunities.
Size opportunities and quantify trade ‑ offs to support prioritization and strategic decision ‑ making.
Synthesize data from multiple sources into cohesive, insight‑driven narratives.
Translate unstructured business problems into clear analytical approaches and measurement plans.
Establish standards for experimentation, test design, and lift measurement (A/B testing, holdouts, incrementality).
Analyze Voice of Customer (VOC) signals across customer interactions, on‑site behavior, surveys, and customer service feedback.
Partner cross‑functionally with Sales Ops, Service, Digital, Marketing, Product, and senior leadership teams.