Sales Activation Manager

Bitsight

2d•Remote

About The Position

The Sales Activation Manager is responsible for bridging sales and marketing functions to drive revenue growth through campaign planning, sales enablement, and field execution. This role combines field marketing expertise with sales support capabilities to equip sales teams with the tools, content, training, and resources they need to succeed in their territories. The Sales Activation Manager develops and delivers deployable, repeatable, and scalable sales programs and initiatives that directly impact sales performance and business results.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
10+ years of experience in sales support, sales enablement, field marketing, or account management
Proven track record of developing and executing successful sales campaigns or enablement programs
Strong knowledge of sales processes, sales tools (Salesforce), sales enablement platforms (Highspot, Seismic), and B2B selling methodologies
Excellent project management skills with ability to manage multiple initiatives simultaneously
Outstanding written and verbal communication skills
AI forward and experience building agents and skills in various models
Ability to build strong relationships across sales and marketing teams
Data-driven mindset with ability to analyze metrics and draw actionable insights

Nice To Haves

B2B Cybersecurity background
Familiarity with sales enablement platforms (Highspot, Seismic, Showpad, etc.) or LMS platforms
Experience with CRM systems (Salesforce, HubSpot, Pipedrive)
Content creation or design experience
Experience managing cross-functional teams
Sales or customer-facing background

Responsibilities

Develop, create, and maintain sales collateral including presentations, decks, case studies, and proposal templates
Design and deliver sales training programs on product knowledge, selling methodologies, and competitive positioning
Create and manage sales playbooks, process documentation, and best practice guides
Provide ongoing coaching and support to sales teams on deal strategy and customer engagement
Build and maintain a centralized library of sales resources and content management system
Identify skills gaps and develop targeted coaching plans to improve sales effectiveness
Plan and execute go-to-market strategies for assigned regions, territories, or product lines
Develop and manage regional marketing campaigns that support sales team objectives and pipeline targets
Coordinate field events, customer meetings, and promotional activities that drive revenue
Manage territory-specific marketing materials and ensure brand consistency across all channels
Work with sales teams to identify market opportunities and develop localized activation strategies
Oversee point-of-sale materials, promotional assets, and marketing collateral distribution
Analyze market trends, competitive landscape, and customer insights to inform activation strategies
Develop annual activation plans aligned with corporate revenue goals and sales forecasts
Create detailed metrics and KPIs to measure campaign effectiveness and enablement ROI
Conduct win/loss analysis to identify enablement gaps and optimization opportunities
Collaborate with Product Marketing and Sales Leadership on messaging and positioning
Track and report on sales enablement initiatives, campaign performance, and business impact
Monitor sales team adoption of tools, content, and training programs
Analyze sales performance data to identify trends and inform strategy adjustments
Prepare dashboards and reports for sales leadership on key metrics and program effectiveness
Gather feedback from sales teams and implement continuous improvements