Sales Activation Manager, NJ, On Premise

W J DEUTSCH & SONS LTD, NJ
Onsite

About The Position

Deutsch Family Wine and Spirits is seeking a Sales Activation Manager to ensure their brands are highly visible in the trade and selling through to consumers via elite-level activation. This role is based in Northern New Jersey and requires an individual who thrives on challenges, leads with purpose, and is eager to make a lasting impact. The company culture celebrates excellence and drive, offering opportunities to amplify potential.

Requirements

  • College degree preferred or equivalent experience.
  • Minimum of 5 years’ field sales experience in alcohol-beverage or CPG industries.
  • Computer literate and functional in Microsoft Office.
  • Objective-oriented, focused, and assertive individual who needs little direction or supervision.
  • Able to work in an intense, fast-paced environment.
  • Strong interpersonal and leadership skills to develop key customer and staff relationships.
  • Strong communication skills, ability to make compelling presentations.
  • A valid driver's license and ability to travel within an assigned territory.
  • Flexibility to work non-traditional hours when required, including evenings and weekends.
  • Live in or near the territory.
  • Required to obtain a solicitor’s permit where necessary.

Nice To Haves

  • Skilled at capturing attention, building rapport, and fostering brand loyalty.
  • Knowledgeable about market trends and competitive activities.
  • Ability to turn strategies into game-winning plays through creative thinking.

Responsibilities

  • Develop, foster, and maintain professional relationships with key account gatekeepers and distributor partners.
  • Create consumer desire to purchase brands through the execution of elite-level market activation events.
  • Improve DFWS brands through activation tactics to drive rate of sale.
  • Lead education and training efforts in on-premise accounts and with distributor sales teams.
  • Implement innovative marketing strategies, merchandising, and display initiatives.
  • Build visibility and trial to boost brand affinity and sales in the market.
  • Deliver excellence in the execution of brand standards in the on- and off-premise channels.
  • Own the activation, execution, and achievement of all market goals.
  • Ensure strategic allocation and oversight of budget to support sales initiatives and compliance efforts.

Benefits

  • Competitive compensation
  • Career development opportunities
  • Medical, dental, vision and life insurance
  • PTO
  • 401 (k) match
  • Product allowance to enjoy DFWS products
  • Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
  • Gym reimbursement
  • Employee Assistance Program
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