General Sales Manager - On-Premise
About The Position
Lift Off Distribution is the local Red Bull Energy Drink distributor for Maryland, Washington DC, and northern and eastern Virginia. We work daily to ensure that we are executing the highest level of service that is deserving of our brand. Red Bull is a world-class brand, available in more than 171 countries, and we are proud to represent it. The General Sales Manager sets the strategic direction for Lift Off Distribution’s On-Premise sales channel, translating company and supplier priorities into scalable market execution plans that drive consistent growth across the operating footprint. If you are motivated by results, energized by developing high-performing teams, and take pride in your work, we want to hear from you.
Requirements
- High school diploma or equivalent work experience required.
- Valid driver's license required.
- Strong business planning, analytical, presentation, and communication skills, with the ability to build business reviews, performance recaps, growth plans, supplier presentations, and KPI accountability routines.
Nice To Haves
- Bachelor's degree in Business, Marketing, Management, or a related field.
- 7+ years of sales leadership experience in beverage, consumer packaged goods (CPG), hospitality, or distribution industries; multi-unit or multi-market leadership experience preferred.
Responsibilities
- Leads the strategy, performance, and growth of the On-Premise sales channel across all markets.
- Develops annual, quarterly, and monthly business plans aligned with company objectives and supplier priorities.
- Leads, coaches, and develops On-Premise Managers; builds leadership bench strength and succession plans.
- Serves as the primary On-Premise point of contact for RBNA leadership and programming initiatives.
- Partners with RBNA counterparts and regional leaders to align priorities, programming, incentives, and execution expectations.
- Owns company-wide On-Premise revenue performance, execution standards, and key business objectives.
- Reviews market performance, key metrics, and leading indicators to guide strategic decisions and corrective action.
- Partners cross-functionally with Sales, Finance, Operations, HR, IT, and Executive Leadership to align resources and remove barriers.
- Represent Lift Off Distribution professionally in all customer interactions, upholding brand standards.
- Perform other duties as assigned.
Benefits
- Medical insurance: health, dental, and vision
- Short- and long-term disability
- Life Insurance: personal, spouse, and dependent
- Paid leave: vacation, sick, long term sick and holidays
- Company matched 401(k)
- Employee Referral Program
- Educational Reimbursement
- $500 Lift Off Days after one year of service
- Company Vehicle
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What This Job Offers
Job Type
Full-time
Career Level
Manager
