Sales Activation Manager, Metro NY, On-Premise

W J DEUTSCH & SONS LTD • New York, NY

21h • Onsite

About The Position

Deutsch Family Wine and Spirits is seeking a Sales Activation Manager for the Metro NY On-Premise market. This role is responsible for ensuring their brands are highly visible and selling effectively through elite-level activation in trade. The ideal candidate is an Activation Expert who thrives on challenges, leads with purpose, and is eager to make a lasting impact. The company culture celebrates excellence and drive, offering opportunities for professional growth.

Requirements

• College degree preferred or equivalent experience.
• Minimum of 5 years of field sales experience in the alcohol-beverage or CPG industries.
• Computer literate and functional in Microsoft Office.
• Objective-oriented, focused, and assertive individual who needs little direction or supervision.
• Able to work in an intense, fast-paced environment.
• Strong interpersonal and leadership skills to develop key customer and staff relationships.
• Strong communication skills, with the ability to make compelling presentations.
• A valid driver's license and ability to travel within an assigned territory.
• Flexibility to work non-traditional hours when required, including evenings and weekends.
• Must live in New York City or near the territory.
• Required to obtain a solicitor’s permit where necessary.

Responsibilities

• Develop, foster, and maintain professional relationships with key account gatekeepers and distributor partners.
• Create consumer desire to purchase brands through the execution of elite-level market activation events.
• Improve DFWS brands through activation tactics to increase rate of sale.
• Lead education and training efforts in on- and off-premise accounts and with distributor sales teams.
• Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into sales.
• Build visibility and trial to boost brand affinity and sales in the market.
• Deliver excellence in the execution of brand standards in the on- and off-premise channels to drive rate-of-sale.
• Act as a proactive ambassador who owns the activation, execution, and achievement of all market goals.
• Demonstrate market savvy by staying knowledgeable about market trends and competitive activities.
• Turn strategies into game-winning plays through creative thinking.
• Ensure strategic allocation and oversight of budget to support sales initiatives and compliance efforts.

Benefits

• Competitive compensation
• Career development opportunities
• Medical, dental, vision and life insurance
• PTO
• 401 (k) match
• Product allowance to enjoy DFWS products
• Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
• Gym reimbursement
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree