Sales Account Executive

Lamar Advertising•Janesville, WI

11h•Hybrid

About The Position

Lamar Advertising is seeking a Sales Account Executive for their Janesville, Wisconsin office. This role involves bringing innovative outdoor advertising campaigns to life for brands in Janesville, WI, and surrounding areas. The Sales Account Executive will be responsible for meeting and exceeding sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships. The company highlights its status as the #1 Sales team for 2025 on Comparably and its certification as a Great Place to Work.

Requirements

Comfort making cold calls over the phone and in-person
Ability to make oral presentations and clearly articulate policies and procedures
Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
Motivation to learn new technology and systems
Ability to exhibit effective time management and self-organization
Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
Ability to communicate professionally both verbally and in writing
Ability to perform effectively under fluctuating workloads
A knack for making connections and gaining the trust of others
Ability to meet a sales quota and utilize general sales techniques
Intrinsic self-motivation to overcome challenges and meet goals
Resilience in response to rejection
Current and Valid Driver’s License required
Proficiency in Microsoft Office Suite

Nice To Haves

College Degree preferred
Previous Outdoor Advertising sales experience preferred
CRM experience preferred

Responsibilities

Meet and exceed sales targets and monitor personal sales data and reports
Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
Exhibit working knowledge of local and national competition
Cluster accounts to work them efficiently
Identify potential growth areas and open new accounts
Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
Develop new product knowledge and selling skills
Actively participate in sales meetings, regional meetings, seminars, and trade shows
Perform administrative duties, such as: Maintaining daily, weekly, and monthly sales plans a month in advance
Follow up on all client production orders and problem-solve any issues that may arise
Maintaining organized and up-to-date records of clients and sales activity