Sales Account Executive
About The Position
Lamar Advertising is seeking a Sales Account Executive for their Syracuse, New York office. This role involves bringing innovative outdoor advertising campaigns to life for brands in Syracuse and surrounding areas. The Sales Account Executive will act as a connection between Lamar and the communities served, meeting and exceeding sales objectives through professional sales techniques and developing long-term advertising relationships. The company highlights its status as the #1 Sales team for 2025 on Comparably, being a certified Great Place to Work, and named a “Best Company to Work For” by U.S. News & World Report.
Requirements
- Comfort making cold calls over the phone and in-person.
- Ability to make oral presentations and clearly articulate policies and procedures.
- Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds.
- Motivation to learn new technology and systems.
- Ability to exhibit effective time management and self-organization.
- Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers.
- Ability to communicate professionally both verbally and in writing.
- Ability to perform effectively under fluctuating workloads.
- A knack for making connections and gaining the trust of others.
- Ability to meet a sales quota and utilize general sales techniques.
- Intrinsic self-motivation to overcome challenges and meet goals.
- Resilience in response to rejection.
- Current and Valid Driver’s License required.
- Proficiency in Microsoft Office Suite.
- CRM experience preferred.
Nice To Haves
- College Degree preferred.
- Previous Outdoor Advertising sales experience preferred.
Responsibilities
- Meet and exceed sales targets and monitor personal sales data and reports.
- Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame.
- Exhibit working knowledge of local and national competition.
- Cluster accounts to work them efficiently.
- Identify potential growth areas and open new accounts.
- Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research.
- Develop their presentation skills by utilizing computer tools, and presenting to clients on a regular basis.
- Develop new product knowledge and selling skills.
- Actively participate in sales meetings, regional meetings, seminars, and trade shows.
- Perform administrative duties, such as maintaining daily, weekly, and monthly sales plans a month in advance.
- Follow up on all client production orders and problem-solve any issues that may arise.
- Maintaining organized and up-to-date records of clients and sales activity.
Benefits
- Monday-Friday 8am - 5pm schedule
- Paid holidays
- First-year earning potential of $50,000- $150,000, including commissions
- No commission cap
- Monthly auto and cell allowances
- Comprehensive 8-week training program
- Opportunities to participate in our corporate-hosted Lamar Sales School
- Multiple medical plan options
- Health savings account
- Hospital, Critical Illness, and Accident coverage
- Dental and vision insurance
- Short and long-term disability
- Paid parental leave
- 120 hours of paid time off (PTO) that increases with tenure
- 12 paid company holidays including Presidents Day and Juneteenth
- 401(k) plan with company match
- Up to $1,200 value in employer-paid HSA contributions
- Cash rewards for engaging in our wellness program
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
