Sales Account Executive

Lamar Advertising•Rocky Mount, NC

48d•$45,000 - $65,000•Hybrid

About The Position

The purpose of the Sales Account Executive is to meet and exceed sales objectives in their assigned territory by promoting and selling outdoor advertising to qualified advertisers. An Account Executive (AE) is expected to use professional sales techniques and develop long-term advertising relationships that grow Lamar advertising sales. This role involves a combination of in-office work and field sales, targeting businesses in the assigned area, servicing existing clients, and identifying new growth opportunities. The AE will utilize company tools for prospecting, proposal preparation, and client presentations, while also performing administrative duties to maintain organized records and follow up on client orders.

Requirements

Comfort making cold calls over the phone and in-person
Ability to make oral presentations and clearly articulate policies and procedures
Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
Motivation to learn new technology and systems
Ability to exhibit effective time management and self-organization
Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
Ability to communicate professionally both verbally and in writing
Ability to perform effectively under fluctuating workloads
A knack for making connections and gaining the trust of others
Ability to meet a sales quota and utilize general sales techniques
Intrinsic self-motivation to overcome challenges and meet goals
Resilience in response to rejection
Current and Valid Driver’s License required
Proficiency in Microsoft Office Suite
CRM experience preferred

Nice To Haves

College Degree preferred
Previous Outdoor Advertising sales experience preferred

Responsibilities

Meet and exceed sales targets and monitor personal sales data and reports
Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
Exhibit working knowledge of local and national competition
Cluster accounts to work them efficiently
Identify potential growth areas and open new accounts
Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
Develop new product knowledge and selling skills
Actively participate in sales meetings, regional meetings, seminars, and trade shows
Perform administrative duties, such as: Maintaining daily, weekly, and monthly sales plans a month in advance
Follow up on all client production orders and problem-solve any issues that may arise
Maintaining organized and up-to-date records of clients and sales activity

Benefits

Monday-Friday schedule
Paid holidays
First-year earning potential of $45,000 - $65,000 including commissions
No commission cap
Monthly auto and cell allowances
Comprehensive training program
Opportunities to participate in our corporate-hosted Lamar Sales School
Multiple medical plan options
Health savings account
Hospital, Critical Illness, and Accident coverage
Short and long-term disability
Paid parental leave
Dental and vision insurance
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays including Presidents Day and Juneteenth
Employee Stock purchase plan
401(k) plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback