SAAS Product Marketing Manager

RPX•San Francisco, CA

1d•Hybrid

About The Position

RPX is seeking a Product Marketing Manager to lead product marketing for its B2B SaaS platform and support channel marketing for its membership and transactional businesses. This role reports directly to the Vice President of Product and collaborates with the Head of Marketing. The Product Marketing Manager will translate product strategy into positioning, messaging, launches, commercial enablement, and go-to-market programs. This is a hands-on role for an experienced B2B SaaS marketer who can manage the entire process from strategy to execution, partnering with the Product team to drive customer and commercial value. The role involves translating product strategy into clear, differentiated messaging by incorporating customer research, win/loss evidence, product usage insights, and market signals. It also includes supporting buyer and segment clarity by refining Ideal Customer Profiles (ICPs), personas, use cases, and buyer-journey assumptions. The Product Marketing Manager will execute launch processes for new features, drive commercial enablement by creating sales collateral and training, and act as the voice of the market by gathering customer and market feedback to inform product decisions. Additionally, the role will own the digital go-to-market motion for both the Empower platform and RPX’s membership business, developing and executing digital programs such as website messaging, SEO, content marketing, email nurture, webinars, and paid campaigns. Measuring the impact of go-to-market strategies through defined success metrics and reporting on pipeline influence, product adoption, conversion, win rate, customer engagement, and renewal/expansion signals is also a key responsibility. As the first dedicated product marketing and GTM hire, this individual will build programs and identify areas for scaling, systematization, or outsourcing.

Requirements

Five or more years of B2B SaaS product marketing, GTM marketing, or closely related marketing experience.
Domain expertise in IP, patents, or legal tech.
Demonstrated experience executing B2B SaaS go-to-market programs across multiple digital channels.
Experience building and launching campaigns spanning website content, email marketing, webinars, SEO, paid media, or lifecycle marketing.
Strong understanding of SaaS commercial models, including recurring revenue, customer acquisition, onboarding, product adoption, expansion, retention, and the metrics that drive subscription growth.
Working command of the modern GTM tool stack, including marketing automation and CRM such as HubSpot, Marketo, or Salesforce; product analytics such as Pendo, Amplitude, or Mixpanel; and SEO and web analytics tooling.
Proof of authorization to work in the U.S. within the first 3 days of work.

Nice To Haves

Experience developing pricing, packaging, or commercialization strategies.
Experience leveraging AI technologies to support marketing function.
Experience supporting ICP, persona, segmentation, and buyer-journey work by bringing market evidence to Product and commercial leadership, then translating agreed priorities into messaging and GTM assets.
Experience partnering closely with Product Management by bringing customer research, competitive intelligence, product usage data, and market insights into roadmap and prioritization discussions while respecting Product's ownership of those decisions.
Excellent writing skills, with the ability to distill a complex product into a story that resonates with buyers, sellers, and executives.
Comfortable working with Gen AI and agentic AI tools, and able to translate the value of AI features to customers.

Responsibilities

Translate product strategy into positioning and messaging for the B2B SaaS platform, Empower.
Support buyer and segment clarity by helping to sharpen ICPs, personas, use cases, and buyer-journey assumptions.
Execute the launch process for new features and releases for the B2B SaaS platform.
Drive commercial enablement by creating pitch narratives, battlecards, one-pagers, demo scripts, and training.
Bring customer and market feedback back to Product by conducting customer interviews and synthesizing insights.
Establish a repeatable practice for tracking competitors, buyer trends, and win/loss patterns.
Own the digital go-to-market motion for both Empower and RPX’s membership business.
Develop and execute digital programs including website messaging, landing pages, SEO, content marketing, email nurture, webinars, review sites, and targeted paid campaigns.
Measure GTM impact by defining success metrics, reporting on key performance indicators, and using insights for continuous improvement.