Product Manager (SEO SaaS Product)- Remote

CWILL

2d•$90,000 - $150,000•Remote

About The Position

SEOWILL is CWILL's SEO product for Shopify brands and DTC merchants, designed to enhance site content quality, keyword coverage, search indexing, and organic traffic. The product is currently under active development, with planned features including site diagnostics, keyword analysis, page optimization, AI content generation, GEO strategy, and SEO reporting. This role requires a Product Manager with significant SEO domain expertise and SaaS product experience to lead SEOWILL's roadmap and execution. The position is not for trainees; candidates are expected to possess deep SEO knowledge from the outset and independently drive product outcomes.

Requirements

3+ years of product management experience, with at least 1–2 years focused on SEO tools, SEO SaaS, or content/marketing technology.
Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth.
Hands-on experience with SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar.
B2B SaaS product experience, with comfort in owning the full product lifecycle from discovery to launch.
Proficiency in data analysis, including basic SQL, Excel/dashboards, and A/B testing.
Native or near-native Mandarin Chinese proficiency (first or second language required).

Nice To Haves

Experience within the Shopify ecosystem (Shopify apps, DTC merchants, independent stores).
Background in AI content generation, GEO, or AI-powered SEO tools.
Experience designing merchant onboarding or conversion optimization flows.
Familiarity with technical SEO concepts like structured data (schema.org), Google Search API, and sitemap management.
Personal experience running SEO campaigns, building websites, or operating an online store.

Responsibilities

Own SEOWILL's product roadmap, prioritizing features, writing product specifications, and driving execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting.
Lead features from discovery through design, engineering, launch, and post-launch review.
Define quality standards for SEOWILL's core outputs, including diagnostic scores, optimization suggestions, and AI-generated content.
Apply deep SEO knowledge to product decisions, including keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality.
Stay updated on search algorithm changes, Generative Engine Optimization (GEO), AI search behavior, and the evolving SEO tool landscape.
Translate technical SEO concepts into user-friendly product experiences for merchants.
Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners.
Track competitors in the SEO tools, AI content platforms, and Shopify SEO apps space, producing structured competitive analyses.
Translate merchant pain points and market signals into prioritized product decisions.
Define product packaging, pricing tiers, conversion flows, and new user onboarding.
Partner with Sales and Customer Success teams to enhance trial-to-paid conversion and merchant retention.