Route Sales Representative

Farmer Brothers•Blaine, MN

2d•$52,000 - $57,500

About The Position

Farmer Brothers is hiring a Route Sales Representative to sell and deliver coffee, tea, and related products to customers. The representative provides customer service by keeping customers in stock, servicing them according to schedule, and ensuring beverage stations meet company standards. The role is responsible for growing assigned route sales by acquiring new customers, increasing sales to existing customers through incremental categories and products, and retaining current customers. Compensation includes a base salary of $52,000–$57,500 per year, depending on experience, plus a monthly Sales Incentive Plan. Total compensation potential is up to $70,000 per year, including base salary and incentive pay. The position requires local driving and is a day-shift role.

Requirements

High school diploma or equivalent.
At least 2 years of route delivery experience in a related business-to-business customer service field.
Mechanical aptitude with company hardware and software products.
Ability to lift 75 pounds frequently and 100 pounds occasionally.
Ability to lift and carry products weighing up to 50 pounds.
Knowledge of the foodservice industry.
Clean and good driving record.
Proficiency in assessing customer needs.
Support and commitment to business goals.
Ability to identify issues, problems, and opportunities.
Awareness of the impact of one's actions on others.
Active listening and effective communication with customers and management.
Ability to identify new opportunities and proactively grow the business.
Ability to build rapport and cooperative relationships with customers.
Sound business judgment.
Collaboration, strong communication, active listening, independent work, and proactive planning and strategic action.

Responsibilities

Achieve the assigned route revenue plan by gaining new customers, increasing products and categories sold to existing customers, executing pricing actions, and retaining current customers.
Deliver and provide service to all customers on the daily set schedule.
Make at least one prospective customer call per day (five weekly) and secure at least two new qualifying accounts per quarter (eight annually).
Participate in regional and company promotions.
Increase Revenue per Stop by identifying and closing distribution gaps on core products, executing seasonal and limited-time-offer promotions and pricing actions, and ensuring beverage stations meet standards.
Deliver, replenish, and rotate beverage station products during each customer call.
Keep equipment clean and in working order, and complete at least one Cup Quality Check (CQC) per day.
Follow the “The Farmer Brothers Way to Sell” call process, recap services provided to customers, and present business-building initiatives.
Resolve customer issues promptly or escalate them as appropriate, and ensure customer satisfaction.
Manage invoices, inventory, and collections daily.
Retain existing route customers through good service and by building customer trust.