Roblox Art Director

Sawhorse Productions•Los Angeles, CA

5d•$45 - $60•Remote

About The Position

Sawhorse Productions is seeking a bold, visually driven, and hands-on Roblox Art Director to establish the creative standard for their branded experiences on Roblox. This role integrates brand storytelling, game art, and platform culture to transform major brands and IPs into worlds that resonate with the Roblox community. The Art Director will define the visual direction for all experiences, lead a team of 3D artists, UI designers, and technical artists, and collaborate with clients, game designers, and producers to create visually stunning and performant work across all devices. As Sawhorse expands its Interactive division across Roblox, Fortnite (UEFN), and other UGC platforms, this role will be instrumental in shaping the company's presence in these interactive spaces.

Requirements

5+ years of experience as an Art Director, Lead Artist, or similar role in games, interactive media, or branded digital experiences.
2+ years of hands-on experience working on Roblox.
A strong portfolio demonstrating art direction on shipped games or branded experiences, with clear examples of Roblox work and versatility across multiple stylized art styles.
Deep working knowledge of Roblox Studio, including lighting, materials, MeshParts, SurfaceAppearance, and platform technical constraints.
Proficiency in 3D and design tools such as Blender or Maya, Substance 3D Painter, and Adobe Photoshop and Illustrator, with the ability to create or paint over assets.
Strong command of art fundamentals including composition, color theory, lighting, shape language, and visual storytelling across characters, environments, and UI.
Solid understanding of real-time art pipelines, including polycount budgets, UVs, texture atlasing, LODs, and performance optimization for mobile-first audiences.
Proven experience leading and mentoring art teams, including in-house artists and external contributors.
Experience working with brands, IP holders, or agency partners, translating brand guidelines into game-ready visual systems.
Excellent presentation and communication skills, capable of articulating creative decisions to both technical teams and non-technical clients.
Active, first-hand knowledge of the Roblox ecosystem, player culture, and the visual elements of successful experiences.

Nice To Haves

Experience with Fortnite Creative and UEFN, Minecraft, or other UGC gaming platforms.
Background designing Roblox avatar items, accessories, or Marketplace UGC.
Familiarity with generative AI tools such as Midjourney, Adobe Firefly, or Stable Diffusion for concepting and look development.
Experience with Unreal Engine 5 or Unity.
Background in commercial production, animation, or agency art direction.
Motion design or trailer editing skills in After Effects or Premiere Pro.

Responsibilities

Own and define the art direction for Sawhorse's branded Roblox experiences, from initial pitch and concept through launch and live updates.
Establish style guides, color scripts, asset specifications, and polycount and texture budgets to ensure project consistency and production readiness.
Lead visual development for client pitches, creating mood boards, key art, concept sketches, and environment paintovers.
Translate brand guidelines and IP into Roblox-native visual languages that are authentic to the community and true to partner brands.
Lead, mentor, and review the work of 3D artists, environment artists, UI designers, VFX artists, and animators, providing clear creative feedback.
Build and manage art pipelines across Blender, Maya, Substance 3D Painter, and Roblox Studio, overseeing asset delivery from concept to optimization.
Partner with Technical Artists and Roblox engineers to balance visual ambition with performance across various devices, optimizing meshes, textures, and lighting.
Oversee the look and feel of in-experience UI, HUDs, icons, shop interfaces, and onboarding flows to ensure clarity, brand consistency, and intuitive player experience.
Collaborate with Game Designers, Producers, Creative Directors, and commercial production/post teams to align art with gameplay, narrative, and campaign objectives.
Present creative direction, work-in-progress, and final art to clients and stakeholders, incorporating feedback while maintaining the creative vision.
Direct the creation of key art, experience thumbnails, icons, trailers, and social assets to drive on- and off-platform discovery and engagement.
Drive art reviews and sign-off checkpoints at every milestone to uphold high standards of craft, consistency, and timely delivery.
Stay informed about Roblox platform updates, top-performing experiences, avatar and UGC trends, and emerging tools, including generative AI, to maintain innovation.