Revenue Operations Associate

Primer.ioSan Francisco, CA
Remote

About The Position

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform. Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on. This role will partner with the NA Head of Sales and GTM leadership to design and operationalize the North America GTM engine, including territory planning, book-building, target account prioritization, and the operating rhythm. The role involves sharpening the Ideal Customer Profile (ICP), sales motion, and key propositions for the North American market using data, market context, and merchant insight. A key responsibility is owning the dashboards, reporting, and analysis related to pipeline, conversion, forecast quality, account coverage, merchant ramp, payments volume, renewal health, and expansion. The associate will translate data into actionable insights, hypotheses, recommendations, and decisions, communicating findings clearly to leadership. Collaboration with Sales, Solutions Engineering, and Customer Success teams to identify and resolve bottlenecks across the merchant journey is crucial. The role also supports the commercial aspects of deals, including pricing, deal structure, renewals, repricing, upsells, and portfolio economics. Additionally, the associate will identify opportunities to leverage AI for tasks such as account research, deal summaries, CRM hygiene, and enablement, building workflows to integrate AI into sales processes.

Requirements

  • 3–5 years in revenue operations, sales operations, GTM strategy, business operations, management consulting, investment banking, private equity, or a similarly analytical commercial role.
  • Strong commercial judgment. You understand how pipeline, forecasting, productivity, pricing, renewals and expansion actually connect to revenue — not just as metrics, but as levers.
  • Genuine analytical chops. You can take messy data, turn it into a clear insight, form a hypothesis, and recommend an action.
  • SQL familiarity and fluency in BI tools (Metabase, Omni) and CRMs (Salesforce) are needed, not nice-to-haves.
  • Sharp written and verbal communicator. You can hold your own with senior stakeholders and bring cross-functional teams along with you.
  • A builder of structure in ambiguous environments. You don't wait for a process to exist — you write one.
  • AI-fluent, or visibly motivated to get there fast. You see AI as a leverage tool for the work, not a side project.

Nice To Haves

  • Experience in B2B SaaS, fintech, payments or platform businesses is a plus, but the right operator from an adjacent background will be just as compelling.

Responsibilities

  • Partnering with the NA Head of Sales and GTM leadership to design and operationalise the North America GTM engine — territory planning, book-building, target account prioritisation and the operating rhythm that holds it all together.
  • Sharpening our ICP, sales motion and key propositions for the North American market using a mix of data, market context and direct merchant insight.
  • Owning the dashboards, reporting and analysis that tell us how we're doing — pipeline, conversion, forecast quality, account coverage, merchant ramp, payments volume, renewal health, expansion.
  • Turning that data into hypotheses, recommendations and decisions. Leadership should hear from you in clear, actionable terms about what's working, what isn't, and what we should do about it.
  • Working with Sales, Solutions Engineering and Customer Success to find the bottlenecks across the merchant journey — from first conversation through to onboarding, expansion and renewal — and fixing them.
  • Supporting the commercial side of deals: pricing, deal structure, renewals, repricing, upsells and the portfolio economics that sit underneath.
  • Identifying where AI can do the heavy lifting — account research, deal summaries, CRM hygiene, enablement — and building the workflows that put it into Sales' hands.

Benefits

  • Competitive share options
  • Uncapped holiday, with 25 days minimum to be taken
  • Co-working space access
  • Workations & Company Retreat
  • The best equipment for your role
  • £500 towards your home office setup
  • Generous learning budget
  • Private Medical Insurance
  • A broad set of additional perks and benefits (depending on location)
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