Revenue Marketing Manager, Strategic Programs & ABX

UKG•,

35d•$115,100 - $165,450•Hybrid

About The Position

As a Revenue Marketing Manager, you will translate segment strategy into integrated, account-based marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth across the Enterprise segment. You will partner closely with Sales, Business Development, and across the marketing team to design and orchestrate multi-channel programs aligned to target account priorities, buying groups, and business objectives. This is an individual contributor role responsible for owning program design, orchestration, performance management, and optimization while partnering with cross-functional teams responsible for tactical execution. Success requires strong strategic thinking, business acumen, cross-functional leadership, and the ability to influence stakeholders across Marketing and Sales.

Requirements

7+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, or related marketing roles
Experience designing and leading integrated marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth
Experience partnering with sales teams to develop account engagement strategies and support pipeline objectives
Excellent communication, presentation, stakeholder management, and project management skills
Bachelor's degree or equivalent experience
Ability to travel occasionally, up to 10%

Nice To Haves

Strong understanding of account-based marketing principles and Enterprise go-to-market motions, and complex buying cycles
Experience developing and executing account-based marketing (ABM) / account-based experience (ABX) strategies for named-account programs
Experience using customer relationship management (CRM) and marketing automation platforms such as Salesforce and Eloqua
Hands-on experience with account-based marketing and account intelligence platforms such as 6sense and/or Demandbase
Experience leveraging intent data and account intelligence to improve marketing performance
Experience supporting customer expansion, cross-sell, and upsell initiatives
Experience within a B2B software-as-a-service (SaaS), Human Capital Management (HCM), or HR technology environment
Experience supporting customer lifecycle, expansion, cross-sell, and upsell initiatives

Responsibilities

Design and orchestrate integrated account-based marketing programs that support acquisition, pipeline acceleration, customer expansion, cross-sell, and upsell targets
Translate business priorities into multi-channel engagement strategies and program plans
Partner with Sales and Business Development leadership to align marketing activities to account priorities and opportunity progression
Coordinate execution across marketing teams and field activation resources
Analyze engagement, pipeline, and program performance to identify optimization opportunities
Communicate program plans, results, and recommendations to Marketing, Sales, and Business Development stakeholders