Revenue Growth Manager

Conagra Brands•Mississauga, ON

11d•Hybrid

About The Position

The Revenue Growth Manager at Conagra Canada is responsible for defining and driving the Net Revenue Management strategic growth framework. This includes developing a multiyear strategy for Net Sales and Gross Margin in collaboration with Marketing, Sales, and Finance, focusing on aspects like pricing, trade planning, and optimization. The role involves creating tools for demand and financial analytics to streamline pricing decisions, partnering with Brand and MS&P teams to align pricing with brand objectives, and leading communication on pricing actions to sales and marketing organizations. Key responsibilities also include analyzing and executing strategic pricing recommendations, identifying opportunities for Price, Pack, Mix, and Trade, and improving trade promotion analysis to enhance ROI. The manager will develop and execute customer segmentation strategies, refine channel strategy pricing guardrails, and lead a team. Potential duties include meeting with retail customers and serving as a Canadian point of contact for SAP/TPM rollout related to RGM, collaborating with US RGM teams. Conagra Brands is a large food company with a focus on innovation, an inclusive culture, and a commitment to positively impacting its team, communities, and the planet.

Requirements

University degree in Business or like discipline
3+ years revenue management, pricing, and/or trade marketing experience
5-7 years of progressive customer, marketing, revenue growth management and/or finance management experience in the CPG (consumer packaged goods) industry
Strategic thinker who is willing to work outside of their comfort zone and has the courage to challenge status quo in the spirit of efficiency
Excellent analytical skills and an elevated level of competency with modeling, complex analytics, consumer research, and customer databases
Ability to articulate complex concepts in clear, simple & logical terms, and build compelling and persuasive presentations that aligns and facilitates discussion
Takes an enterprise view that considers and anticipates implications across channels, customers, consumers, and competitors when building strategies
Thrives in a cross functional, team environment with the ability to lead teams through projects

Nice To Haves

MBA is an asset
Strong track record in developing talent and building organizational capability a distinct advantage

Responsibilities

Define and drive the agenda for the overarching Net Revenue Management strategic growth framework for Conagra Canada.
Define a multiyear strategy to realize Net Sales and Gross Margin in a sustainable and consistent manner in collaboration with Marketing, Sales, and Finance (Inclusive, but not limited to; pricing slopes, pricing role in market, price positioning, portfolio pricing, role of trade, trade planning, trade optimization, etc.).
Develops tools to enhance and integrate descriptive and predictive demand and financial analytics to optimize and streamline pricing scenario development and decision-making process. Owns software, spreadsheets, models, and other programs used to assist in price decisions.
Partner with Brand and MS&P teams to define the role of pricing in categories, ensure alignment to brand objectives and consideration of competitive pricing and promo strategies.
Lead communication and alignment to sales and marketing organizations on development, execution, and review of pricing actions including development of “selling stories” for sales team for all pricing actions.
Responsible for analysis, execution, and score carding of strategic pricing recommendations (base, incremental, EDLP (Every Day Low Price) etc.) in addition to pricing strategy for innovation for select brands within our portfolio.
Identify where to unlock opportunities for Price, Pack, Mix and Trade at National and Customer levels. Lead recommendations for customer specific trade optimization solutions in partnership with MS&P to sales.
Lead evaluation and improve trade promotion analysis through building capabilities and offering recommendations to deliver greater ROI’s driving topline sales while optimizing trade spend.
Develop and execute Customer Segmentation Strategy balancing internal metrics, growth potential, and size of customer to drive the role of trade at a customer and role of the customer for the organization.
Lead development and refinement of channel strategy pricing guardrails and processes, including actively involved in pricing exception decisions.
Recruit, hire, and develop a team with collective expertise to manage all strategic, operational, tactical, and administrative elements of revenue growth management within a highly collaborative environment.
Potential responsibility to include meeting with select retail customers to discuss RGM initiatives.
Serve as a Canadian point of contact for RGM-related elements of the SAP/TPM rollout.
Collaborate with the US RGM teams to leverage plans and tools.