Revenue Enablement Specialist - Content Strategy Manager

SAS • Cary, NC

1d • Hybrid

About The Position

The Revenue Enablement team is looking for a Revenue Enablement Content Strategy Manager to lead the strategy and execution of a global content ecosystem supporting the Sales Execution Enablement Program. In this role, you’ll shape how sellers engage across the buyer’s lifecycle by delivering cohesive, high-impact enablement content aligned to sales execution standards and real workflows. You’ll partner across sales, marketing, readiness, and product teams to ensure content is purposeful, scalable, and measurable in driving revenue outcomes. This is a unique opportunity to combine strategic thinking with hands-on execution—leveraging AI-enabled tools, optimizing content delivery, and directly influencing seller productivity and deal success.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 5+ years of experience in revenue enablement, sales enablement, content strategy, sales, or related roles.
• Experience building content strategies aligned to sales stages and the buyer’s journey.
• Proven ability to use analytics and insights to guide content decisions and measure impact.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Nice To Haves

• Experience with enablement platforms (e.g., Highspot) and digital selling tools is a plus.
• Familiarity with AI tools for content creation and optimization.
• Strong communication skills with the ability to simplify complex concepts.
• Passion for innovation and improving seller effectiveness.

Responsibilities

• Own end-to-end content strategy aligned to the buyer’s journey and global sales execution standards.
• Define and track content effectiveness metrics.
• Map content and enablement assets to key buyer stages (discovery, value articulation, competitive positioning, negotiation, decision, close).
• Design and deliver role-specific enablement assets curating to the enablement platform (Highspot) with the right asset guidance and embedding into seller workflows.
• Ensure sales and customer-facing roles have the right content, at the right time, in the right format, embedded into tools and daily workflows.
• Extend this concept to customers through tools, platform features, and Digital Sales Rooms.
• Identify opportunities to embed content and enablement into workflows to drive adoption.
• Include a layered learning model, practice based, just-in-time assets, and manager enablement.
• Apply AI technologies to accelerate content creation, personalization, and performance optimization.
• Identify opportunities to improve, modernize, or automate content creation through AI tools and agents.
• This also includes formats, tools, or virtual selling tools and technologies to enhance interaction and drive adoption of best practices.
• Collaborate cross-functionally to develop assets, messaging frameworks, templates, and digital selling experiences.
• Measure content effectiveness and continuously improve based on data, feedback, and performance insights.
• Conduct content audits to identify gaps, redundancies, and opportunities for improvement.
• Use insights from analytics, win/loss feedback, and field input to drive continuous improvement.
• Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
• Embrace curiosity, passion, authenticity and accountability.

Benefits

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include: PPO with low annual deductible and copays.
• HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan.
• Pharmacy that will ship prescriptions for no additional charge.
• An industry-leading 401k plan.
• Tuition Assistance Program and programs and resources to support your development.
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level