Citi Ads, Revenue & Audience Strategy Lead

Citi • O’Fallon, MO

3d • $176,720 - $265,080 • Onsite

About The Position

Commerce media is one of the fastest-growing segments in advertising, and Citi is launching a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level. Citi's unique advantage is its comprehensive view of customer spending behavior across the full customer wallet, spanning categories, merchants, and channels. This cross-wallet visibility, combined with direct customer relationships, provides a strong foundation for advertisers seeking to reach high-intent audiences and measure real outcomes. Citi Ads, Citi's Commerce Media business, is being built from the ground up. This role seeks a seasoned commercial strategist experienced in commerce media measurement challenges, who can leverage Citi's transaction-backed, closed-loop data as a competitive advantage. The ideal candidate has managed P&L, shaped audience positioning and pricing, and can link measurement strategy to revenue performance at scale. This is a career-defining opportunity for someone with expertise at the intersection of advertising strategy, measurement, and business performance.

Requirements

• 10+ years in advertising, media, or adtech with experience spanning measurement strategy, audience development, financial planning, or revenue management.
• Demonstrated experience owning financial models, revenue forecasts, and business case development within a media or advertising business, with a track record of connecting financial analysis to strategic decisions.
• Deep understanding of digital advertising measurement concepts, including closed-loop attribution, ROAS, spend lift, and incrementality, and a proven ability to translate these into compelling commercial narratives and pricing strategies.
• Experience developing and owning audience positioning strategies, including how data-driven targeting products are packaged and sold to advertisers.
• Demonstrated experience in pricing strategy, rate card development, or monetization model design within a media, publisher, or adtech context.
• Proven ability to operate as a senior commercial bridge between analytics or data teams and business stakeholders, driving alignment and translating technical outputs into market-facing strategy.
• Executive presence and excellent communication skills, with the ability to influence senior leadership and represent a point of view with confidence across technical and non-technical audiences.
• Bachelor’s/University degree required, Master’s degree preferred.

Nice To Haves

• Experience in commerce media, retail media, or financial services advertising strongly preferred.
• Familiarity with adtech and measurement vendor ecosystems, including clean rooms, DSPs, attribution platforms, and identity solutions.
• Background in launching or scaling a new media product, advertising business unit, or measurement capability.
• Existing relationships with senior marketing, analytics, or finance decision-makers at major brands or agencies.

Responsibilities

• Own the Citi Ads P&L, including revenue forecasting, budget planning, and long-range projections, serving as the primary owner of business case tracking in partnership with Finance.
• Develop and maintain KPI dashboards and performance reporting frameworks, identifying and recommending actions to close gaps between targets and actuals.
• Define Citi Ads' audience positioning strategy, determining how Citi's first-party transaction data is segmented, packaged, and articulated to advertisers, in close partnership with the Analytics team.
• Serve as the key commercial counterpart to the Analytics team's Measurement & Reporting function, translating technical measurement outputs into advertiser-facing narratives, pitch materials, and commercial frameworks.
• Own Citi Ads' pricing strategy, including rate card development, yield optimization, and monetization model evolution, ensuring pricing reflects market dynamics, competitive positioning, and audience value.
• Lead the evaluation and onboarding of third-party measurement vendors and ad tech platforms, owning the commercial rationale, vendor relationships, and business case for investment.
• Identify and evaluate new data sources and set the strategic roadmap for how data capabilities evolve to support audience strategy, measurement, and monetization.
• Act as a strategic advisor to senior leadership on audience innovation, measurement positioning, and pricing strategy, bringing a point of view informed by deep market experience.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Benefits

• Competitive compensation including base salary, performance-based incentives, and comprehensive benefits.
• Medical, dental & vision coverage.
• 401(k).
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior