Retention Strategy & Member Engagement Manager

Versant•Orlando, FL

4d•Hybrid

About The Position

The Retention Strategy & Member Engagement Manager will support GolfPass membership retention, engagement, and customer lifecycle performance across Versant’s Golf digital platform. Reporting to the Director, Retention & Engagement, this role will help optimize retention strategies, strengthen member engagement, and improve the overall member experience through data-driven planning, cross-functional execution, and performance analysis. This role directly supports member loyalty, lifetime value, and business performance by ensuring retention initiatives are well-planned, measured, and continuously improved. This position is designated as hybrid, generally contributing from the Orlando, FL office a minimum of three days per week.

Requirements

5+ years of relevant experience in customer retention, engagement, loyalty, lifecycle marketing, project management, or related areas.
Strong experience developing retention strategies, payment strategies, customer engagement programs, and performance improvement plans.
Strong analytical skills, including experience interpreting data, presenting insights clearly, and recommending actionable next steps.
Experience working with technical teams and translating business needs into clear requirements.
Strong SQL and Excel skills.
Proven ability to manage multiple projects simultaneously while building processes, tools, and ways of working that improve efficiency and effectiveness.
Excellent written, verbal, and presentation skills, with the ability to communicate data-driven business stories to stakeholders at varying levels.
A detail-oriented, organized, and solutions-focused approach, with strong business acumen and comfort operating in a fast-paced environment.
A leadership-minded, self-motivated style grounded in Versant’s How We Do It behaviors: Trust, Teamwork, Transparency, Agility, and Entrepreneurial Spirit.
A collaborative mindset, professional integrity, and the ability to build strong relationships across teams while staying focused on shared goals.

Responsibilities

Drive member retention and engagement strategies with Entrepreneurial Spirit, identifying opportunities to improve loyalty, lifetime value, and the overall GolfPass member experience.
Partner across Marketing, Loyalty, Technology, Sales, Legal, Member Care, Revenue, and other teams with strong Teamwork to execute retention and engagement campaigns across email, mobile, web, and other channels.
Use data, performance insights, and clear success metrics to create Transparency around what is working, where there are opportunities, and how programs can be optimized.
Manage project timelines, deliverables, resources, and stakeholder communications with Trust, ensuring work is accurate, accountable, and aligned to business goals.
Bring Agility to evolving priorities by proactively solving problems, adjusting plans, and improving customer engagement throughout the member lifecycle.
Evaluate loyalty program performance, campaign results, ROI, and member behavior to recommend strategies that strengthen engagement, retention, and customer value.