Retention Marketing Assistant

Macy's•New York, NY

About The Position

The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees the customer contact strategy, lifecycle, and end-to-end campaign execution across retention channels including Email, Mobile, Site Targeted Content, Direct Mail, and POS. Specifically, the Assistant executes targeting for Mobile and POS Channels, handling promotional, editorial, loyalty, and credit-related messaging. This role plays a crucial part during busy Holiday periods, requiring adaptability and resourcefulness for efficient teamwork.

Requirements

Experience in configuring segments and filters for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers using CRM tools like SAS.
Strong teamwork skills to collaborate with CRM team members in optimizing targeting strategies and execution approaches for campaigns.
Proficiency in providing campaign response metrics and post-performance insights to inform marketing strategy decisions.
Demonstrated computer skills with proficiency in Microsoft Office software (Word, Excel, PowerPoint) and database applications. Ability to leverage technology for campaign execution and analysis.
Strong communication, organizational, and prioritization skills to effectively manage tasks and meet deadlines in a cross-functional, team-based environment.
Proven ability to identify, resolve, and escalate issues as needed, with a proactive approach to challenging the status quo when appropriate.
Ability to apply strategic thinking, analytical reasoning, data interpretation, and financial acumen to campaign planning and optimization.
Heavy focus on quality assurance with meticulous attention to detail to ensure campaign accuracy and effectiveness.
Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
1-2 years of experience in digital marketing or project management.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
Able to work a flexible schedule based on department and company needs.

Responsibilities

Configure segments and filters for all retention marketing campaigns in the CRM tool (SAS), covering email, mobile messaging, site personalization, direct mail, and targeted offers.
Conduct quality assurance checks on mobile campaigns and business rules with team members to ensure accuracy.
Collaborate with other CRM team members to optimize targeting and execution approaches for campaigns.
Support in providing campaign response metrics and post-performance insights to marketing strategy partners.
Coordinate with third-party vendors to manage daily campaign operations status.
Assist in troubleshooting and communicating CRM tool issues with CRM and Marketing Systems teams.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Perform additional responsibilities and participate in creative and technical projects as assigned.

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Colleague Resource Groups
Volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement