Retention and Lifecycle Marketing Manager

Doc's Diesel • Bryan, OH

5d • Hybrid

About The Position

The Retention and Lifecycle Marketing Manager will own everything after the first order for both diesel and gas vehicle lines. This includes email, SMS, subscriptions, and post-purchase offers. The role involves repairing existing flows, templates, and the subscription program, which are currently described as broken, stuck in draft, or aimed at the wrong moment. The manager will be responsible for both Klaviyo (email) and Postscript (SMS), ensuring they work together effectively. This position bridges performance marketing and ecommerce, with the goal of turning first-time buyers into repeat customers. Success will be measured by returning-customer revenue on Triple Whale, with a strong emphasis on testing depth. Doc's Diesel is a fast-growing DTC automotive parts brand that needs to nurture its repeat customers more effectively. The retention function is being built in-house to address this, with the role owning email, SMS, and subscription lifecycle management. The manager will work closely with performance and ecommerce teams, requiring their trust in the data and calendar. The role involves rebuilding the post-purchase lifecycle, including onboarding, cross-sell, replenishment, win-back, and VIP flows, with a focus on real maintenance intervals. Testing will be structured with clear hypotheses, sample sizes, run times, measured results, and documentation of both successful and unsuccessful tests. Subscription messaging on Stay.AI will also be managed, aiming to grow subscriptions beyond oil into other product categories and increase upsells. The manager will track net subscriber growth monthly and collaborate with performance and ecommerce teams on retention audiences, suppression lists, promo timing, and list capture improvements. They will also be responsible for briefing creative assets and writing conversion copy. Reporting will be done through Triple Whale, focusing on returning-customer revenue, and will include KPIs such as revenue per recipient, click rate, list growth, SMS revenue against cost, net subscriber growth, and repeat purchase rate. The first 90 days will focus on auditing existing platforms, repairing high-value flows, rebuilding post-purchase and replenishment for key products, moving campaigns to engagement-based sending, and establishing core SMS flows and subscription win-back.

Requirements

• 3+ years of hands-on email and SMS marketing in a DTC ecommerce environment
• Deep Klaviyo expertise: flows, campaigns, segmentation, deliverability, A/B testing and reporting
• Hands-on Postscript experience, or a comparable dedicated SMS platform like Attentive, including compliance and list growth
• A track record of fixing and growing lifecycle programs, with measured impact on repeat revenue and retention
• Subscription lifecycle experience, including cancellation, save and win-back
• A real testing history: tests you designed and ran, with the numbers, including the ones that lost
• Experience working day to day with both a paid media team and an ecommerce or site team, sharing goals and data with each
• Writes conversion-focused copy and gives a design team strong creative briefs
• Comfortable in an account that isn't clean: you can trace a broken trigger or integration, not just build on a blank slate

Nice To Haves

• Automotive, aftermarket, powersports or hard-parts category experience
• Stay.AI, Recharge, Skio or a similar Shopify subscription platform
• Rebuy or similar post-purchase tools, and Zaymo or other interactive email
• Triple Whale, Northbeam or similar attribution tools
• Has moved an SMS program from one platform to another
• Technical comfort with how Shopify, Klaviyo, Postscript and Stay.AI pass events to each other
• Experience at a growth-stage DTC brand ($10M to $100M)

Responsibilities

• Own email in Klaviyo end to end: flows, campaigns, deliverability, list health and the promotional calendar
• Own SMS in Postscript: strategy, list growth, compliance, flows and campaigns
• Decide what goes to email, what goes to SMS, and in what order, so customers get the right message once instead of the same one twice
• Move campaign sends to engagement-based segments and keep inbox placement and sender reputation healthy
• Audit what's live: find flows that stopped firing, triggers broken by platform changes and drafts that never shipped, then repair or retire them
• Set a clean segmentation framework, naming convention and template system anyone on the team can read
• Rebuild the post-purchase lifecycle first: onboarding, cross-sell, replenishment, win-back and VIP
• Build replenishment around real maintenance intervals for oil, filters, fluids and additives, by product and vehicle
• Keep welcome and abandonment flows performing while post-purchase catches up
• Test with structure: hypothesis, sample, run time, measured result, and a written record of what won and what lost
• Own subscription messaging on Stay.AI: upcoming-order, cancellation, save and win-back flows, including in-email subscription actions through Zaymo
• Grow subscriptions beyond oil into filters, fluids and additives, and grow upsell into high-margin SKUs
• Track net subscriber growth monthly: new, cancelled and reactivated
• Share retention audiences and suppression lists for paid, line up promo timing with media spend, and read new-customer cohorts together so acquisition gets judged on what a customer is worth over time
• Own the post-purchase offer strategy in Rebuy, including subscription offers, while ecommerce owns the site surface it runs on
• Improve list capture at every entry point, from pop-ups and sign-up forms to checkout opt-ins
• Brief email- and SMS-ready assets and write conversion copy that holds brand standards
• Bring retention into monthly marketing planning so launches, promos and flows are built on one calendar
• Report channel contribution from Triple Whale, judged on returning-customer revenue rather than Klaviyo or Postscript attributed revenue
• Own the KPIs: returning-customer revenue, revenue per recipient, click rate, list growth, SMS revenue against cost, net subscriber growth and repeat purchase rate
• Report repeat rate by entry product and channel so performance and ecommerce can act on it
• Pick the highest-leverage fix each month and size what it's worth

Benefits

• Competitive salary
• Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment)
• Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
• PTO (available after 60 days of employment)
• Company-sponsored employee-only YMCA membership (available after 60 days of employment)
• No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
• Opportunities for growth within a rapidly scaling ecommerce organization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed