Retail Specialist

Stagwell Global • Dallas, TX

6h • Onsite

About The Position

The Retail Specialist will provide continuous support to an assigned off-premise target account list to enhance sell-in and sell-through of the product. This role involves organizing and executing educational sampling activities, fostering relationships with account staff and decision-makers, and elevating brand awareness through education and engagement. The specialist will also increase brand visibility through strategic merchandising, monitor competitive trends, and provide comprehensive reports. Collaboration with the Regional Manager of Commercial Planning and the local team is essential for identifying market opportunities and aligning strategies. The role focuses on driving commercial success by increasing the rate of sale through upselling, securing multiple SKU distribution, and optimizing visibility and displays. Budget and time management are critical to ensure KPIs are met on time and within budget.

Requirements

• Must have the flexibility to work nights and weekends and occasional Holidays.
• Full-Time Specialists will have a 40hr / week expectation.
• Requires standing for 3 plus hours, bending, squatting, reaching, climbing, kneeling, and stooping.
• Frequent lifting and moving cases of product and other objects weighing 50 pounds or more.
• Must be a self-starter with the ability to work independently, proactively and take initiative.

Nice To Haves

• Bring a strong commercial mindset with the ability to drive sales, identify opportunities, and support effective negotiations.
• Must have an understanding and be passionate about the spirits industry.
• Ability to manage multiple projects and assigned budgets.
• Influential and excellent communicator with strong interpersonal skills.
• You will have opportunities to display excellent verbal communication skills while also delivering impactful presentations in front of groups of people.
• Possesses strong time management skills and adheres to deadlines.
• Previous retail/spirit industry/distributor experience is highly preferred.

Responsibilities

• Schedule and activate monthly KPIs within an assigned off-premise target account list to provide continuous support and enhance sell-in and sell-through of the product.
• Organize and execute educational sampling activities aimed at promoting recommendations, increasing conversion rates, and leveraging product cases effectively.
• Foster and maintain relationships with staff and decision-makers at selected off-premise accounts to encourage recommendations and sales of Patron, Grey Goose and D’USSE.
• Elevate awareness of Patron, Grey Goose and D’USSE through proactive education and engagement initiatives within the target market.
• Increase brand visibility through execution of strategic merchandising efforts that align with Brand priorities and guidelines.
• Monitor and gather competitive trends and information from various sources including the market and social media.
• Transform market insights into actionable opportunities to strengthen the brand.
• Provide comprehensive recaps in real time and send weekly reports detailing objectives, achievements, and plans for the upcoming week.
• Work closely with the Regional Manager of Commercial Planning and the local team to identify market opportunities and align strategies with market needs.
• Drive commercial success, specifically focusing on the rate of sale, through strategies such as upselling, securing multiple SKU distribution, and optimizing visibility and displays.
• Ensure the delivery of KPIs on time and within budget constraints.
• Track time effectively to plan, manage, and report on all activities in the field, ensuring efficient utilization of resources.
• Demonstrate ability to achieve and exceed sales goals - Meeting/exceeding monthly KPI goals.
• Meet all deadlines required of the position.
• Communicate effectively with the Program Manager, Regional Manager, Local BUSA/Distributor partner, and key accounts.
• Leverage cases, build branded displays, and pitch programming according to brand and program standards.
• Demonstrate creativity with finding new ways to educate and engage with our key stakeholders.
• Exhibit independence, strong time management, and effective problem-solving skills.

Benefits

• Full-time Specialists will be salaried employees, salary dependent on market and experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed