Retail Specialist

TEAM Enterprises•New York, NY

2d•Onsite

About The Position

The Retail Specialist will be responsible for providing continuous support to an assigned list of off-premise target accounts to enhance sell-in and sell-through of the product. This role involves organizing and executing educational sampling activities, fostering relationships with account staff and decision-makers, and elevating brand awareness and visibility for Patron, Grey Goose, and D’USSE. The specialist will also monitor market trends, gather competitive insights, and provide comprehensive reporting. Collaboration with the Regional Manager of Commercial Planning and the local team is key to identifying market opportunities and aligning strategies. The role focuses on driving commercial success through upselling, securing multiple SKU distribution, and optimizing visibility and displays, all while managing budget and time effectively.

Requirements

Demonstrates ability to achieve and exceed sales goals
Meeting/exceeding monthly KPI goals.
Meeting all deadlines required of the position.
Communicating effectively with the Program Manager, Regional Manager, Local BUSA/Distributor partner, and key accounts.
Marked improvement for portfolio volume performance within key accounts.
Leveraging cases, building branded displays, and pitching programming according to brand and program standards.
Demonstrating creativity with finding new ways to educate and engage with our key stakeholders.
Exhibiting independence, strong time management, and effective problem-solving skills.
Requires standing for 3 plus hours, bending, squatting, reaching, climbing, kneeling, and stooping.
Frequent lifting and moving cases of product and other objects weighing 50 pounds or more.
Must be a self-starter with the ability to work independently, proactively and take initiative.

Nice To Haves

Bring a strong commercial mindset with the ability to drive sales, identify opportunities, and support effective negotiations.
Must have an understanding and be passionate about the spirits industry.
Ability to manage multiple projects and assigned budgets.
Influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent verbal communication skills while also delivering impactful presentations in front of groups of people.
Possesses strong time management skills and adheres to deadlines.
Previous retail/spirit industry/distributor experience is highly preferred.

Responsibilities

Schedule and activate monthly KPIs within an assigned off-premise target account list to provide continuous support and enhance sell-in and sell-through of the product.
Organize and execute educational sampling activities aimed at promoting recommendations, increasing conversion rates, and leveraging product cases effectively.
Foster and maintain relationships with staff and decision-makers at selected off-premise accounts to encourage recommendations and sales of Patron, Grey Goose and D’USSE.
Elevate awareness of Patron, Grey Goose and D’USSE through proactive education and engagement initiatives within the target market.
Increase brand visibility through execution of strategic merchandising efforts that align with Brand priorities and guidelines.
Monitor and gather competitive trends and information from various sources including the market and social media. Transform these insights into actionable opportunities to strengthen the brand.
Provide comprehensive recaps in real time and send weekly reports detailing objectives, achievements, and plans for the upcoming week to ensure transparency and accountability.
Work closely with the Regional Manager of Commercial Planning and the local team to identify market opportunities and align strategies with market needs.
Drive commercial success, specifically focusing on the rate of sale, through strategies such as upselling, securing multiple SKU distribution, and optimizing visibility and displays.
Ensure the delivery of KPIs on time and within budget constraints.
Track time effectively to plan, manage, and report on all activities in the field, ensuring efficient utilization of resources.
Must have the flexibility to work nights and weekends and occasional Holidays.