Patron & Grey Goose Retail Specialist (Off-Premise)

Stagwell Global•Atlanta, GA

12d•Onsite

About The Position

The Retail Specialist Program has been a crucial asset to the commercial success of the Bacardi Portfolio in 26 markets nationwide. The main responsibility of the Retail Specialist is to build the brand’s visibility and volume within leading retail (off-premise) accounts. The program will focus on cultivating account relationships, executing promotional tastings, educating both staff and consumers, build brand awareness through merchandising, and collaborating with local BUSA/Distributor partners to drive volume through their dedicated account universe. This role works cross functionally with various parties to ensure the successful sale, volume growth, distribution, brand presence, and positioning of the supplier’s portfolio.

Requirements

Must have the flexibility to work nights and weekends and occasional Holidays.
Full-Time Specialists will have a 40hr / week expectation.
Demonstrates ability to achieve and exceed sales goals - Meeting/exceeding monthly KPI goals.
Meeting all deadlines required of the position.
Communicating effectively with the Program Manager, Regional Manager, Local BUSA/Distributor partner, and key accounts.
Marked improvement for portfolio volume performance within key accounts.
Leveraging cases, building branded displays, and pitching programming according to brand and program standards.
Demonstrating creativity with finding new ways to educate and engage with our key stakeholders.
Exhibiting independence, strong time management, and effective problem-solving skills.
Must be a self-starter with the ability to work independently, proactively and take initiative.

Nice To Haves

Must have an understanding and be passionate about the spirits industry, especially the bourbon category.
Ability to manage multiple projects and assigned budgets.
Influential and excellent communicator with strong interpersonal skills.
You will have opportunities to display excellent verbal communication skills while also delivering impactful presentations in front of groups of people.
Possesses strong time management skills and adheres to deadlines.
Previous retail/spirit industry/distributor experience is highly preferred.

Responsibilities

Schedule and activate monthly KPIs within an assigned off-premise target account list to provide continuous support and enhance sell-in and sell-through of the product.
Organize and execute educational sampling activities aimed at promoting recommendations, increasing conversion rates, and leveraging product cases effectively.
Foster and maintain relationships with staff and decision-makers at selected off-premise accounts to encourage recommendations and sales of Angel’s Envy and Dewars.
Elevate awareness of Angel’s Envy and Dewars through proactive education and engagement initiatives within the target market. Additionally, increase brand visibility through execution of strategic merchandising efforts that align with Brand priorities and guidelines.
Monitor and gather competitive trends and information from various sources including the market and social media. Transform these insights into actionable opportunities to strengthen the brand.
Provide comprehensive recaps in real time and send weekly reports detailing objectives, achievements, and plans for the upcoming week to ensure transparency and accountability.
Work closely with the Regional Manager of Commercial Planning and the local team to identify market opportunities and align strategies with market needs.
Drive commercial success, specifically focusing on the rate of sale, through strategies such as upselling, securing multiple SKU distribution, and optimizing visibility and displays.
Ensure the delivery of KPIs on time and within budget constraints. Track time effectively to plan, manage, and report on all activities in the field, ensuring efficient utilization of resources.