Patron & Grey Goose Retail Specialist (Off-Premise)

Stagwell Global•New Orleans, LA

2d•Onsite

About The Position

The Patron & Grey Goose Retail Specialist (Off-Premise) role focuses on providing continuous support to assigned off-premise target accounts to enhance sell-in and sell-through of Patron, Grey Goose, and D’USSE. This role involves organizing educational sampling activities, fostering relationships with account staff and decision-makers, elevating brand awareness and visibility through strategic merchandising, and gathering market insights. The Specialist will also be responsible for reporting on activities, collaborating with regional managers and local teams, driving sales through upselling and optimizing visibility, and managing budget and time effectively. The role requires flexibility to work nights, weekends, and occasional holidays, with a 40-hour per week expectation for full-time specialists.

Requirements

Must have the flexibility to work nights and weekends and occasional Holidays.
Full-Time Specialists will have a 40hr / week expectation.
Requires standing for 3 plus hours, bending, squatting, reaching, climbing, kneeling, and stooping.
Frequent lifting and moving cases of product and other objects weighing 50 pounds or more.
Must be a self-starter with the ability to work independently, proactively and take initiative.
Bring a strong commercial mindset with the ability to drive sales, identify opportunities, and support effective negotiations.
Must have an understanding and be passionate about the spirits industry.
Ability to manage multiple projects and assigned budgets.
Influential and excellent communicator with strong interpersonal skills.
Possesses strong time management skills and adheres to deadlines.

Nice To Haves

Previous retail/spirit industry/distributor experience is highly preferred.

Responsibilities

Schedule and activate monthly KPIs within an assigned off-premise target account list to provide continuous support and enhance sell-in and sell-through of the product.
Organize and execute educational sampling activities aimed at promoting recommendations, increasing conversion rates, and leveraging product cases effectively.
Foster and maintain relationships with staff and decision-makers at selected off-premise accounts to encourage recommendations and sales of Patron, Grey Goose and D’USSE.
Elevate awareness of Patron, Grey Goose and D’USSE through proactive education and engagement initiatives within the target market.
Increase brand visibility through execution of strategic merchandising efforts that align with Brand priorities and guidelines.
Monitor and gather competitive trends and information from various sources including the market and social media.
Transform market insights into actionable opportunities to strengthen the brand.
Provide comprehensive recaps in real time and send weekly reports detailing objectives, achievements, and plans for the upcoming week.
Work closely with the Regional Manager of Commercial Planning and the local team to identify market opportunities and align strategies with market needs.
Drive commercial success, specifically focusing on the rate of sale, through strategies such as upselling, securing multiple SKU distribution, and optimizing visibility and displays.
Ensure the delivery of KPIs on time and within budget constraints.
Track time effectively to plan, manage, and report on all activities in the field, ensuring efficient utilization of resources.
Achieve and exceed sales goals - Meeting/exceeding monthly KPI goals.
Meet all deadlines required of the position.
Communicate effectively with the Program Manager, Regional Manager, Local BUSA/Distributor partner, and key accounts.
Leverage cases, build branded displays, and pitch programming according to brand and program standards.
Demonstrate creativity with finding new ways to educate and engage with our key stakeholders.
Exhibit independence, strong time management, and effective problem-solving skills.