Retail Sales Manager - Upper Manhattan/Bronx
About The Position
Vita Coco is seeking a Retail Sales Manager to lead retail efforts across the Upper Manhattan/Bronx market and achieve revenue, depletion, distribution, and execution goals. The role reports to the Market Manager and develops strategic plans for Top 100 accounts, focusing on distribution, displays, and shelf-set opportunities. This is a field sales role requiring regular travel within the assigned market. The Retail Sales Manager plans and executes territory sales objectives, leads innovation launches, organizes retail programs with the distributor, executes market blitzes, and shares market insights. The role also sells and implements displays, oversees point-of-sale materials, communicates retail execution results and follow-up needs to distributor partners, and builds strong relationships with distributor sales teams and retail leadership. CRM and sales execution tools are used to document account history, accomplishments, and daily schedules. Vita Coco describes itself as a purpose-driven Public Benefit Corporation and Certified B Corp, committed to supporting farming communities, responsible sourcing, and products that are better for people and the planet.
Requirements
- At least 1 year of experience in field sales, retail execution, or account management.
- Experience working with distributor partners and retail customers.
- Proven ability to drive in-store execution, including distribution, display, and shelf-set improvement.
- Comfort managing Top retail accounts and engaging with District Managers and store leadership.
- Experience using sales and execution tools such as Repsly, iDig, or similar CRM/sales platforms.
- Ability to travel regularly within the assigned market.
- Ability to lift product cases weighing 10–35 pounds and place products on overhead shelving.
- Ability to walk approximately 20,000 steps daily and stand and walk for long periods.
Nice To Haves
- Field sales, retail execution, or account management experience in CPG, beverage, or DSD environments.
Responsibilities
- Develop plans to execute all sales objectives in the territory.
- Lead innovation launches and build excitement throughout the network.
- Organize retail programs and prioritize them effectively with the distributor.
- Execute market blitzes and provide insights into market conditions.
- Sell critical displays and partner with the on-site team to optimize sell-through.
- Execute display standards across key accounts.
- Oversee point-of-sale materials for internal and distributor partners.
- Communicate consistently with distributor partners about retail execution.
- Highlight accomplishments and clearly outline follow-up needs for the distributor.
- Deliver regular trade recaps to distributor sales managers, highlighting wins and opportunities.
- Establish and maintain strong partnerships with Distributor Sales teams to improve overall sales effectiveness.
- Use CRM tools to build account call history, record accomplishments, and optimize the daily schedule.
- Maintain relationships and conduct regular business meetings with District Managers at critical retailers.
Benefits
- A bonus and/or long-term incentive units may be provided as part of the compensation package.
- Medical, financial, and/or other benefits may be provided depending on the level and position offered.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
