Retail Programs & Remarketing Specialist

Volkswagen AG•Ajax, ON

13d•CA$60,000 - CA$100,000•Hybrid

About The Position

The Retail Programs & Remarketing Manager is responsible for the operational aspects of Volkswagen’s retail sales programs and Certified Pre-Owned activities, including execution, optimization, and day-to-day management of programs that support both new vehicle sales performance and used vehicle lifecycle outcomes. Reporting to the Manager, Incentives Planning, Certified Pre-Owned & Loyalty, this role translates strategic direction into actionable programs, ensuring retail incentives, tactical offers, and CPO initiatives are accurately developed, implemented, and monitored. The role plays a critical part in delivering retail incentive and CPO programs and sales support tools, including the creation, publication, reporting, and maintenance of all sales and loyalty bulletins; analyzing the competitive landscape and providing data-driven insights to support program optimization; and collaborating with Sales, Finance, Incentives Help Desk (IHD), Marketing, Field team, and third-party vendors to ensure effective and accurate program execution.

Requirements

Bachelors degree in Business, Finance or a related field
3+ years’ automotive experience, including retail experience
Experience with managing and administrating sales programs, conducting financial analysis, and remarketing assets
High accountability and ownership of processes and outputs
Detail orientated with a process-oriented mindset
Strong analytical and critical thinking skills
Collaboration and stakeholder integration skills
Exceptional communication skills: interpersonal, presentation and written
Strong technical proficiency with advanced Excel skills

Responsibilities

Prepare and maintain monthly incentive forecasts and reporting, tracking program performance vs. plan and key variable inputs (sales channel mix, capitalized costs and term mix) to ensure accuracy of financial analysis and planned spend.
Support budget planning by monitoring spending, volumes, and variances, and developing scenario analysis to assess risks, opportunities, and volume impacts.
Conduct post-program analysis and reporting to evaluate effectiveness and improvement opportunities.
Develop monthly sales, competitive and incentives approval presentations, and support ad hoc analysis.
Collect, analyze, and distribute competitive incentive, loyalty KPIs and sales program intelligence to support business planning and decision-making.
Develop, publish, and maintain monthly retail incentive programs, including matrices, bulletins, and dealer communications.
Translate strategic program direction into accurate, executable program structures (rates, cash, lease/finance support).
Ensure timely and error-free program launches, working closely with the Incentives Help Desk, and coordinating translations and approvals.
Provide all required program information to Volkswagen Finance (VCCI), Marketing, Field team and other stakeholders.
Maintain consistency across internal systems, dealer communications, and customer-facing tools.
Support execution of Certified Pre-Owned strategies, including volume planning, budget alignment, sales objectives, and program optimization.
Track and report used vehicle and CPO KPIs to support dealer engagement, retention growth and used vehicle portfolio management.
Support Certified Pre-Owned pipeline health through data analysis, VCAS support, program coordination, and reporting.
Serve as a key contact for dealer and Field inquiries related to programs, payments and exception requests.
Coordinate with Marketing to ensure programs are correctly reflected across digital and retail assets.
Liaise with Field team to ensure program clarity, adoption, and dealer readiness.
Coordinate claims processing and VCAS with internal and external partners.
Continuously improve tools, templates, and workflows to increase efficiency.
Support risk management (risk radar) and compliance with legal and program guidelines.

Benefits

Competitive compensation and comprehensive benefits
Opportunities for growth and development
A flexible, collaborative work culture
The chance to work with innovative Volkswagen and Audi vehicles
Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.
Health Spending Account: Extra support for your wellness needs.
Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future
Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture
Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.
Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.
Personal Days: We value work-life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.
Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.
Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.
Wellness Programs: We prioritize our employees’ holistic well-being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.
Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long-term career development.