US Retail Popup & Training Manager (USA)

Ferrari • New York, NY

13d • Onsite

About The Position

Ferrari Lifestyle is seeking an experienced US Retail Popup & Training Manager to lead the planning and execution of world-class Pop Up events that elevate the brand, deepen client engagement, and drive commercial success. This role will also deliver training initiatives to enhance selling behaviors, clienteling capabilities, product knowledge, and luxury service standards throughout the retail network. The ideal candidate possesses strategic thinking, luxury hospitality expertise, retail development experience, and exceptional project management skills, with a passion for delivering measurable business results through experiential marketing and people development. This position is based in Soho, NY.

Requirements

• Minimum 5 years experience in luxury retail, fashion, hospitality, or experiential event management.
• Experience planning luxury events, VIP experiences, retail activations, or brand experiences.
• Experience managing multiple events simultaneously across multiple locations.
• Exceptional project management and organizational skills.
• Outstanding verbal and written communication skills.
• Ability to build relationships with executive stakeholders, VIP clients, vendors, and cross-functional teams.
• Strong leadership skills with the ability to influence without direct authority.
• Excellent problem-solving abilities and composure in fast-paced environments.
• High attention to detail and commitment to delivering flawless luxury experiences.
• Proficiency in Microsoft Office, event management platforms, CRM systems, and project management tools.
• Willingness to travel extensively throughout the assigned region, including evenings and weekends as required.

Nice To Haves

• Bachelor’s degree in Marketing, Event Marketing, Hospitality, Business Communications, or related field preferred.
• Experience working with international luxury brands is highly preferred.
• Passion for luxury fashion, hospitality, automotive culture, and experiential brand marketing.

Responsibilities

• Lead the planning, coordination, and execution of Ferrari pop-up stores and experiential activations, ensuring flawless delivery from concept development through on-site operations.
• Act as the on-site Store Manager during pop-up activations, overseeing daily operations, team management, client engagement, sales performance, inventory control, visual merchandising, and adherence to Ferrari brand standards.
• Drive commercial results through pop-up activations, leveraging events and experiential programs to support revenue growth, client acquisition, CRM development, client retention, and overall retail performance.
• Develop and implement innovative Ferrari experiences and strategic partnerships that enhance brand visibility, strengthen client loyalty, and expand Ferrari Lifestyle's presence within luxury and lifestyle communities.
• Manage all operational and logistical aspects of activations, including budgets, vendor relationships, contract negotiations, venue management, staffing, travel arrangements, hospitality services, production, and compliance with company policies and safety standards.
• Build and nurture relationships with VIP clients, luxury partners, influencers, and key stakeholders, ensuring every interaction reflects Ferrari's luxury service philosophy and supports long-term business growth.
• Monitor and evaluate activation performance through key metrics, including attendance, CRM engagement, client acquisition, sales conversion, revenue impact, and return on investment, providing post-activation insights and recommendations for continuous improvement.
• Partner with the Global Retail Training Manager and Headquarters teams to coordinate and deliver local training initiatives, supporting product knowledge, clienteling excellence, luxury selling techniques, onboarding, and service standards across the retail network.
• Provide coaching and field support to retail teams, conducting store visits, reinforcing training programs, identifying development opportunities, and fostering a culture of continuous learning and brand excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level