Retail Merchandising Manager

HexArmor•Grand Rapids, MI

17h

About The Position

The Retail Merchandising Manager owns how HexArmor’s brand and products appear across retail partners’ stores and online platforms. The role directs packaging, product placement, planograms, and in-store merchandising; serves as the primary contact for co-op marketing opportunities; and connects Retail and Marketing teams to deliver consistent retail brand execution. The position is based at HexArmor’s corporate headquarters in Grand Rapids, Michigan, with regular travel to retail accounts as needed. The manager oversees retail merchandising standards, seasonal resets, display opportunities, and product launches. They manage co-op marketing programs and budgets, coordinate retail media campaigns, maintain retailer e-commerce content, and analyze sales and performance data. The role also supports retail line reviews and buyer presentations, reports on KPIs and program ROI, and represents retail account needs in cross-functional Marketing and Sales planning.

Requirements

3–5+ years of experience in retail merchandising, trade marketing, or retail account management.
Direct footwear experience, such as work boots, safety footwear, lifestyle footwear, or performance footwear at retail.
Working knowledge of planograms, retail merchandising standards, and co-op advertising programs.
Strong cross-functional collaboration and communication skills.
Experience translating retail requirements into creative briefs.
Proficiency with retail POS and sell-through data.
Proficiency with Microsoft Office applications.
Ability to travel to retail accounts as needed.

Nice To Haves

Experience in home improvement, hardware, Farm & Ag, or hard goods retail, such as Lowe’s, Home Depot, or Ace.
Experience with big-box retail planogram software or systems.
Experience with retail media networks and digital shelf or e-commerce content management.
Background in PPE, safety footwear, or hard goods categories.
Experience managing co-op advertising budgets or programs.

Responsibilities

Own the presentation of HexArmor products and brand in retail partner stores, including packaging, placement, and displays.
Direct retail packaging in partnership with Marketing and Product teams, ensuring retailer packaging and labeling requirements are met.
Maintain brand consistency and visual standards across in-store and online retail touchpoints.
Stay familiar with retail partners’ merchandising guidelines, planogram formats, and reset calendars.
Direct planogram compliance and product placement strategy across assigned retail accounts.
Partner with retail buyers and category managers to secure shelf placement and display opportunities.
Coordinate seasonal resets and new product placements according to retailer calendars.
Serve as the primary contact for co-op marketing opportunities across retail accounts.
Translate co-op program requirements into clear briefs for the Marketing team.
Manage co-op budgets, accruals, and claims; track spend against plan and report program ROI.
Plan and coordinate retail media network campaigns with retail partners, aligning digital spend with in-store merchandising and promotions.
Work with Marketing to develop and deliver signage, displays, and promotional materials to retail stores on schedule.
Own the accuracy and completeness of HexArmor product content on retailer e-commerce sites, including product detail pages, imagery, attributes, and search keywords.
Partner with Marketing to develop retailer-specific digital content and maintain consistency across retail platforms.
Monitor online product ratings, reviews, and content errors, and drive timely corrections with retail partners.
Support new product sell-in and retail line launches with merchandising strategy, launch materials, and rollout timelines.
Prepare merchandising, assortment, and performance materials for retail line reviews and buyer presentations.
Coordinate post-launch tracking of placement, distribution, and sell-through against launch goals.
Analyze sales and retail performance data to inform promotional timing and product prioritization recommendations.
Track and report retail KPIs, including sell-through, inventory turnover, and co-op or marketing ROI.
Use syndicated and competitive data, where available, to benchmark category performance and identify share opportunities.
Surface retail account trends and opportunities to Retail and Marketing leadership.
Act as the primary liaison between Retail and Marketing on creative and content needs for stores and retailer online storefronts.
Represent retail account needs and timelines in Marketing planning discussions.
Partner with Retail Sales to align merchandising strategy with broader account goals.
Develop sales enablement and point-of-sale materials for Retail Sales’ in-store execution and buyer conversations.