Retail Merchandising Manager

HexArmor • Grand Rapids, MI

1d • Onsite

About The Position

The Retail Merchandising Manager owns how the HexArmor brand and products appear across retail partners’ stores and online platforms. The role directs packaging, product placement, displays, planogram compliance, and retail merchandising strategy; serves as the primary contact for co-op marketing opportunities; and connects the Retail and Marketing teams to deliver retail brand execution. The position is based at HexArmor’s corporate headquarters in Grand Rapids, Michigan, with regular travel to retail accounts as needed.

The manager oversees retail packaging direction in partnership with Marketing and Product teams, ensuring retailer-specific packaging and labeling requirements are met and brand standards remain consistent. The role works with retail buyers and category managers to secure shelf and display opportunities, coordinate seasonal resets and launches, and manage retail media campaigns and co-op budgets. It also owns product content accuracy on retailer e-commerce sites, supports new product launches and line reviews, and analyzes retail performance to inform recommendations and report on KPIs.

This position serves as a liaison between Retail and Marketing, representing account needs and timelines, coordinating creative and content requirements, and developing sales enablement and point-of-sale materials. Compensation consists of base salary and bonus.

Requirements

• 3–5+ years of experience in retail merchandising, trade marketing, or retail account management.
• Direct footwear experience, such as work boots, safety footwear, lifestyle footwear, or performance footwear at retail.
• Working knowledge of planograms, retail merchandising standards, and co-op advertising programs.
• Strong cross-functional collaboration and communication skills.
• Experience translating retail requirements into creative briefs.
• Proficiency with retail POS/sell-through data and Microsoft Office applications.
• Ability to travel to retail accounts as needed.

Nice To Haves

• Experience within home improvement, hardware, Farm & Ag, or hard goods retail, such as Lowe’s, Home Depot, or Ace.
• Experience with big-box retail planogram software or systems.
• Experience with retail media networks and digital shelf/e-commerce content management.
• Background in PPE, safety footwear, or hard goods categories.
• Experience managing co-op advertising budgets or programs.

Responsibilities

• Own the presentation of HexArmor products and brand in retail partner stores, including packaging, product placement, and displays.
• Direct retail packaging in partnership with Marketing and Product teams, ensuring compliance with retailer packaging and labeling specifications.
• Maintain brand consistency and visual standards across in-store and online retail touchpoints.
• Maintain familiarity with retail partners’ merchandising guidelines, planogram formats, and reset calendars.
• Direct planogram compliance and product placement strategy across assigned retail accounts.
• Partner with retail buyers and category managers to secure shelf placement and display opportunities.
• Coordinate seasonal resets and new product placements according to each retailer’s calendar.
• Serve as the primary contact for co-op marketing opportunities across retail accounts.
• Identify co-op program requirements and translate them into briefs for the Marketing team.
• Manage co-op budgets, accruals, and claims; track spend against plan and report program ROI.
• Plan and coordinate retail media network campaigns with retail partners, aligning digital spending with in-store merchandising and promotional priorities.
• Work with Marketing to develop and deliver signage, displays, and promotional materials to retail stores on schedule.
• Own the accuracy and completeness of HexArmor product content on retailer e-commerce sites, including product detail pages, imagery, attributes, and search keywords.
• Partner with Marketing to develop retailer-specific digital content and ensure consistency across retail platforms.
• Monitor online product ratings, reviews, and content errors, and drive timely corrections with retail partners.
• Support new product sell-in and retail line launches with merchandising strategy, launch materials, and rollout timelines.
• Prepare merchandising, assortment, and performance materials for retail line reviews and buyer presentations.
• Coordinate post-launch tracking to validate placement, distribution, and sell-through against launch goals.
• Analyze sales and retail performance data to inform promotional timing and product prioritization recommendations.
• Track and report retail KPIs, including sell-through rates, inventory turnover, and co-op/marketing ROI.
• Use syndicated and competitive data, where available, to benchmark category performance and identify share opportunities.
• Surface retail account trends and opportunities to Retail and Marketing leadership.
• Act as the primary liaison between Retail and Marketing for creative and content needs across stores and retailer online storefronts.
• Represent retail account needs and timelines in Marketing planning discussions.
• Partner with the Retail Sales team to align merchandising strategy with broader account goals.
• Develop sales enablement and point-of-sale materials for the Retail Sales team’s in-store execution and buyer conversations.
• Travel to retail accounts as needed.

Benefits

• Base salary and bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed