Retail Media Trader
About The Position
As a Retail Media Trader, you will manage North America eRetail Paid Search campaigns with P&Gs largest Retail Partners, owning the campaigns from creation through ongoing optimization to deliver specified KPI’s. You will use real time data to analyze & identify insights to deliver incremental and profitable growth for P&G and our retail partners. You will partner with Brand, Sales, and IT to define and build best-in-class search executions while bringing to life our Brands’ commercial strategies online. You will create standardized reporting and present data on a regular basis to internal and external business partners. The ideal candidate is knowledgeable and experienced at data management and analytics with experiencing using various tools and applications to access, organize, manipulate, and mine data as well as display and communicate insights. You are able to operate with executional excellence and agility. You’re a fast learner, can work collaboratively across functions, and have a passion for positively impacting our consumer’s lives.
Requirements
- Bachelor’s Degree required
- 3+ years of experience as a Media Trader
- Experience building and optimizing campaigns using Meta, TikTok, Pinterest, Snapchat, YouTube, The Trade Desk
- Experience using data to identify business-building insights and then turning those insights into a solution or process
- Strong communication skills are required. This is a client-facing role.
- Experience with Microsoft Office suite of tools including Excel, PowerPoint, and Word
Nice To Haves
- Experience with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer-facing spaces are preferred
- Paid search experience (retail/Google/Bing/social)
- Experience working with a paid search platform (Criteo, Promote IQ, Quotient)
- Experience working/analyzing website and mobile conversion
- Data Analytics skills, including experience using analytical tools such as KNIME, Python, Power BI, or Tableau
- Familiarity with the online shopping space (Target.com, Walmart.com, Instacart.com, Shipt.com, etc)
Responsibilities
- Manage North America eRetail Paid Search campaigns with P&Gs largest Retail Partners, owning the campaigns from creation through ongoing optimization to deliver specified KPI’s.
- Use real time data—analyze & identify insights to deliver incremental and profitable growth for P&G and our retail partners.
- Partner with Brand, Sales, and IT to define and build best-in-class search executions while bringing to life our Brands’ commercial strategies online.
- Create standardized reporting and present data on a regular basis to internal and external business partners.
Benefits
- Total rewards at P&G include salary + bonus (if applicable) + benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
