Retail Media Specialist

Acadia.io•Atlanta, GA

13d•Remote

About The Position

Acadia.io is a modern media and growth agency that has been recognized as AdAge's 2024 Performance Marketing Agency of the Year and a 2022 Best Places to Work by The Atlanta Business Chronicle. They were also named Small Ad Agency of the Year by AdAge. Acadia employs a bottom-up, audience-based approach to media that is accountable and addressable. The agency environment is agile and requires a "roll up your sleeves" mentality from all employees. The Core Values are Can-Do, Curiosity, Candor, and Community. As a Retail Media Specialist, you will be crucial in maintaining Acadia's industry leadership by implementing best-in-class retail media PPC and display strategies across platforms like Amazon, Walmart, Instacart, Target, Kroger, Chewy, and Ulta. This role is challenging and rewarding, offering the opportunity to develop Amazon PPC skills and stay current with new paid search features, leveraging Acadia’s leading position in the space. This position reports directly to a Retail Media Manager. A typical week involves working remotely, optimizing client advertising campaigns using ad management software and native advertising dashboards, performing keyword research with third-party software, communicating with clients and internal teams, collaborating with colleagues on various aspects of client business, researching competitor strategies, reporting to clients on performance and next steps, identifying account trends, and contributing to thought leadership through blog posts and webinars. The role aims to energize employees by contributing to the growth and success of Acadia and its clients.

Requirements

Proven track record of ability in managing complex advertising campaigns with thousands of targeting options per account.
Ability to work in a collaborative team culture.
Ability to coordinate several projects simultaneously.
Ability to identify opportunities for clients’ growth, and new services for existing markets.
Quickly become comfortable articulating the value of Acadia to clients and prospects by representing our company’s services while maintaining a deep client focus.
A lifelong learner with a strong drive for results is essential.
Candidates should possess Bachelor’s degree in business or marketing is preferred.
Advanced Microsoft Excel skills.
Ability to work well independently and be self-motivated.
Excellent analytical, oral and written communication.
Attention to detail while also having the ability to handle multiple priorities.
1+ years of experience with Amazon Advertising is required.

Nice To Haves

1+ years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads…) strongly preferred.

Responsibilities

Implement best-in-class retail media PPC and display strategies across Amazon, Walmart, Instacart, Target, Kroger, Chewy, Ulta and more.
Develop Amazon PPC skills and stay up-to-date with new paid search features.
Optimize clients’ advertising campaigns on a daily / weekly basis using ad management software and native advertising dashboards.
Perform keyword research and implement automated optimization tactics using third party software.
Present latest results, activities and planned tactics for the upcoming 90 days to clients.
Communicate with colleagues to exchange experiences and coordinate with team members working on other aspects of client business (brand protection, SEO, organic marketing).
Define strategies that are aligned with one another.
Check out the competition to see what strategies they’re employing to drive growth.
Report to clients on a weekly / bi-weekly basis delivering data and the story behind the data, as well as next steps to improve performance further.
Quickly identify trends within the account managed and take appropriate action to course correct.
Contribute to the company owned blog, attend company hosted webinars and other live events where you share your latest views on Amazon advertising’s latest developments and opportunities.